Nick Barber
Senior Analyst

Author Insights
Blog
Introducing Experience Architecture: An Ecosystem Approach To Customer Obsession
Align your enterprise with your customer and provide a seamless, more intuitive experience.
Blog
Get Your DAM House In Order: Latest Forrester Wave™ Highlights Top DAM Vendors
Don’t let DAM fool you. Despite being around for a few decades and being the lesser-known cousin of digital experience platforms (DXPs) and content management systems, digital asset management (DAM) is cornerstone technology to deliver personalization at scale. If you’re not using DAM today, you’re already in the minority, but it’s not too late. In […]
Blog
Three Reasons Why A Multi-CMS Approach May Be Right For Your Brand
In the midst of tech consolidation, brands must think strategically about their CMS Portfolio. Some smart brands are realizing that a multi-CMS strategy can actually improve agility, flexibility, and speed to market.
Blog
Deliver Brand Relevance And Growth With A New Experience Architecture
How do firms like Target, The Home Depot, and Starbucks deliver top quality CX and EX? With experience architecture (XA). Learn more about XA in this blog and at our upcoming Technology & Innovation event.
Blog
The Market Remains Hot As We Kick Off Our Next Forrester Wave™ Evaluation Of The DAM Landscape
You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth, and, most importantly, customer need, we’re kicking off our next Forrester Wave evaluation on digital asset management in October. The volume […]
Blog
Pandemic-Induced Collaboration: Adobe’s Billion-Dollar Acquisition
The pandemic ripped off the Band-Aid for collaboration. Hybrid and completely remote environments drove businesses to adopt new ways of working. Videoconferencing, virtual events, and collaboration capabilities surged. One by-product is the red-hot acquisition market for these technologies. Most recently, we saw Adobe’s intent to acquire Frame.io, a company that makes video collaboration software. While […]
Blog
Adobe “Catchy Content” Shows How Content Intelligence Powers Personalization
Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […]
Blog
Agile CMS Moves The Market Beyond Headless — The Just-Released Forrester Wave™ Evaluation
Agile content management systems (CMSes) build on the momentum of nearly 30 years of delivering modern, digital, internet-powered experiences. With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house. Make no mistake, though, agile CMS is more than […]
Blog
Adobe Buys Workfront To Boost Upstream Creative Support
Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies. Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM) and a work management tool that can handle all the planning and collaboration aspects of […]
Blog
Predictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”
In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
Blog
Adobe Wants To Make 3D An (Augmented) Reality
Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. And they’re right. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. In it, you’ll read how companies like Wayfair, IKEA, Zenni, Nespresso, and others are […]
Blog
DAM Is A Key Ingredient For Your Digital Experience Delivery
Learn the three key factors in making your DAM selection and deployment a success.
Blog
Adobe Summit Offers Some “Classic” Themes In A New Format
The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to accelerate their digital transformation were themes that were front and center at last week’s Adobe Summit 2020. Presented as a series of video keynotes and live BlueJeans-based panels and breakout sessions, this […]
Blog
Summit 2020: You’re A Media Company, So Get Your DAM House In Order
Learn how to maximize your content's value through digital asset management. Join us at Forrester SiriusDecisions Summit in May.
Blog
Are Virtual Events The Right Move For You?
COVID-19 has forced the cancellation or delay of conferences, seminars, and trade shows of all sizes. Before deciding whether to turn an in-person gathering into an online experience, consider these four questions.
Video
Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences
Blog
Minivans Vs. Motorheads — Why The Right Content Fuels Proper Personalization
Digitally savvy customers have increasingly high expectations that put brands under pressure to deliver the right content, at the right time, to the right individual. In fact, 80% of US online customers are comfortable sharing some form of personal information to personalize their retail experience, according to Forrester Analytics’ Consumer Technographics® survey data. Customers want […]
More posts