Nicole Murgia

Senior Researcher

Forrester Bio

Author Insights


How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Nicole Murgia March 18, 2024
We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success. Learn our three key findings in this blog.

Payment Methods Don’t Matter — Payment Experiences Do

Lily Varon March 12, 2024
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.

The Three Biggest GenAI Impacts In B2C Commerce Solutions

Emily Pfeiffer March 6, 2024
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.

Digital Payments Have Surpassed Traditional Payments In The US

Nicole Murgia February 29, 2024
Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash.

Christmas Came Early! Our First Consumer Insights Of The Holiday Season

Nicole Murgia December 21, 2023
Learn our key takeaways from Bizrate Insights’ aggregated 2023 holiday surveys.

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia December 1, 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.

Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans

Nicole Murgia November 7, 2023
Read more on how US consumers plan to shop this winter holiday season.

The Ghosts Of Christmas Past: Kick-Start Your Holiday 2023 Prep With Forrester’s Past Blog Series

Nicole Murgia October 20, 2023
We kicked off the 2024 series earlier this month but wanted to highlight some still-relevant “ghosts of holiday insights past.”

How 50 Retailers And Brands Competed With Amazon’s October 2023 Prime Event

Nicole Murgia October 17, 2023
We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings.

’Tis The Season For Forrester’s End-Of-Year Retail Holidays Blog Series

Nicole Murgia October 4, 2023
The retail holiday season is already well underway, and to help you prepare for your busiest season, we’re kicking off our fifth annual “Holiday Prep” blog series.

Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Nicole Murgia August 16, 2023
We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

Prime Day 2023: How Retailers And Brands Stacked Up Against Amazon

Nicole Murgia July 18, 2023
Retailers and brands were looking to compete with Amazon’s two-day sale this year. Tune in to our key takeaways and analysis for Prime Day.

Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Nicole Murgia May 30, 2023
We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Retailers: Your Gift Card Strategy Needs A Refresh

Nicole Murgia February 7, 2023
Gift cards are more than products — they are strategies. Get a glimpse of how companies are making the most of this.

Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023

Nicole Murgia December 19, 2022
Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Nicole Murgia December 6, 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Enable Site Features That Make Shopping Easy This Holiday Season

Nicole Murgia November 9, 2022
Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.

Five Findings From Forrester’s Digital Experience Review™ Of Retail Mobile Sites

Nicole Murgia October 18, 2022
More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey. In our newly published report, The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022, we reviewed the mobile websites of 10 retailers — Best Buy, Kohl’s, […]

The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?

Sucharita Kodali October 18, 2022
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.

How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event

Nicole Murgia October 17, 2022
Forrester examined the strategies that 50 retailers and brands deployed to compete with Amazon’s Prime Early Access Sale. Learn more.
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