Retailers: Your Gift Card Strategy Needs A Refresh
Gift cards are more than products — they are strategies. Get a glimpse of how companies are making the most of this.
Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023
Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
Enable Site Features That Make Shopping Easy This Holiday Season
Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.
Five Findings From Forrester’s Digital Experience Review™ Of Retail Mobile Sites
More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey. In our newly published report, The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022, we reviewed the mobile websites of 10 retailers — Best Buy, Kohl’s, […]
The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.
How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event
Forrester examined the strategies that 50 retailers and brands deployed to compete with Amazon’s Prime Early Access Sale. Learn more.
Retailers: Kick Off The Holiday Season With Our 2022 Guide
Prepare for holiday shoppers with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
Four Key Takeaways From The 2022 State Of Retail Payments Survey
Four in five software decision makers at US retail companies are adopting or plan to adopt payments software in 2022, Forrester data shows.
Introducing The 2022 End-Of-Year Holidays Blog Prep Series
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
Power Your Digital Business With The Right Platforms And Partners
Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will help you supercharge the effectiveness of your digital ecosystem.
US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?
Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.
Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.
What Merchants Want From Their Payments Provider
As part of the latest Forrester Wave evaluation of the merchant payment provider market, we spoke with 23 customer references (i.e., merchants like retailers and brands) about their experiences with their current payment provider.
The BNPL Opportunity For Banks: How To Tap Into This Growing Market
The “buy now, pay later” (BNPL) market is hotter than ever. With a strong presence on major retailers’ websites and increasing brand awareness among consumers, BNPL is receiving growing attention from the world’s top banks, lenders, and credit card providers. While the concept is nearly a century old, Forrester has been tracking the “reemergence” of […]
Three Key Findings From Our State Of Chat In Retail Research
Retailers and brands have offered chat for years, but recently it has gained traction thanks to new technology advancements and consumers’ overall comfort using chat. Forrester’s Consumer Technographics® shows that 42% of US online adults said that it was important for retailers to offer live online chat on their websites, up significantly from 27% in […]
Insurtech Funding Roundup, Q4 2020: Insurtech Ends A Tumultuous Year Strongly
Despite the tumult of 2020, the insurtech market ended the year alive and (relatively) well. While funding did decline 6% year over year, the fourth quarter was the second strongest for funding in 2020 and the sixth largest since tracking began in 2010. The full version of our quarterly insurtech funding roundup report is on […]