Nicole Murgia

Researcher

Forrester Bio

Author Insights

Blog

Enable Site Features That Make Shopping Easy This Holiday Season

Nicole Murgia November 9, 2022
Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.
Blog

Five Findings From Forrester’s Digital Experience Review™ Of Retail Mobile Sites

Nicole Murgia October 18, 2022
More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey. In our newly published report, The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022, we reviewed the mobile websites of 10 retailers — Best Buy, Kohl’s, […]
Blog

The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?

Sucharita Kodali October 18, 2022
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.
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How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event

Nicole Murgia October 17, 2022
Forrester examined the strategies that 50 retailers and brands deployed to compete with Amazon’s Prime Early Access Sale. Learn more.
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Retailers: Kick Off The Holiday Season With Our 2022 Guide

Fiona Swerdlow October 6, 2022
Prepare for holiday shoppers with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
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Four Key Takeaways From The 2022 State Of Retail Payments Survey

Lily Varon September 29, 2022
Four in five software decision makers at US retail companies are adopting or plan to adopt payments software in 2022, Forrester data shows.
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Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Fiona Swerdlow September 28, 2022
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
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Power Your Digital Business With The Right Platforms And Partners

Emily Pfeiffer September 14, 2022
Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will help you supercharge the effectiveness of your digital ecosystem.
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US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?

Peter Wannemacher July 25, 2022
Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.
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Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year

Nicole Murgia July 14, 2022
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.
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What Merchants Want From Their Payments Provider

Nicole Murgia June 14, 2022
As part of the latest Forrester Wave evaluation of the merchant payment provider market, we spoke with 23 customer references (i.e., merchants like retailers and brands) about their experiences with their current payment provider.
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The BNPL Opportunity For Banks: How To Tap Into This Growing Market

Alyson Clarke May 17, 2022
The “buy now, pay later” (BNPL) market is hotter than ever. With a strong presence on major retailers’ websites and increasing brand awareness among consumers, BNPL is receiving growing attention from the world’s top banks, lenders, and credit card providers. While the concept is nearly a century old, Forrester has been tracking the “reemergence” of […]
Blog

Three Key Findings From Our State Of Chat In Retail Research

Nicole Murgia May 12, 2021
Retailers and brands have offered chat for years, but recently it has gained traction thanks to new technology advancements and consumers’ overall comfort using chat. Forrester’s Consumer Technographics® shows that 42% of US online adults said that it was important for retailers to offer live online chat on their websites, up significantly from 27% in […]
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Insurtech Funding Roundup, Q4 2020: Insurtech Ends A Tumultuous Year Strongly

Jeffery Williams February 2, 2021
Despite the tumult of 2020, the insurtech market ended the year alive and (relatively) well. While funding did decline 6% year over year, the fourth quarter was the second strongest for funding in 2020 and the sixth largest since tracking began in 2010. The full version of our quarterly insurtech funding roundup report is on […]