Featured Blogs

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The Seventh Wave: How AI Will Change The Technology Industry

George Colony July 2, 2025
As AI rewrites the rules of business, lessons from past technology shifts will only go so far. Forrester’s CEO examines the impact that AI will have on the big five consumer tech companies and the tech sector more broadly.
Blog

B2B Marketing Budgets 2026: Markets Are Volatile, But Planning Needn’t Be

Craig Moore 1 day ago
Optimism about budget growth is high among B2B marketing leaders — but so is the pressure to deliver results. Focusing on resilience, changing buyers, and strategic use of AI will help these senior leaders thrive in an unpredictable climate.
Blog

Budget Boom Or Budget Bust? Be Ready For Both In 2026

Sharyn Leaver 1 day ago
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

How 116 Retailers Competed With Amazon’s July 2025 Prime Day Event

Sucharita Kodali 2 days ago
As in years past, we reviewed the websites of 116 brands and retailers to see how they did — and didn’t — choose to compete with the four-day sale. Here’s what we found.
Blog

Midyear CIO Check-In: Are You Crushing It Or Barely Treading Water?

Mark Moccia 6 days ago
Life as a CIO is hectic, the environment around you is increasingly volatile, and you continually have to achieve more with less. Get some tips on managing tech debt and building engagement for your technology strategy.
Blog

From Generic To Human-Centered And Empowering: Tomorrow’s CX Starts Today

Riccardo Pasto 6 days ago
The convergence of emerging technologies is accelerating the transformation of customer experience — reshaping how companies understand and serve customers, streamline operations, and deliver value.

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Blog

Build Trust In Your Agency’s AI

Kim Herrington 6 hours ago
As AI use grows in government, people are asking important questions about fairness, control, and responsibility. This blog looks at how public agencies can build trust by focusing on clear communication, ethical design, and employee involvement. It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone.
Blog

Public Sector: Will Agentic AI Solve Your Integration Problems?

David Mooter 7 hours ago
Will agentic AI deliver the seamless integration government agencies have been waiting for, making interoperability a problem of the past? Find out in this post.

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

Why Every Engineering Leader Needs A Knowledge Management Playbook

Julie Mohr 1 day ago
Effective knowledge management (KM) is essential for enhancing developer productivity and innovation. A strategic KM approach reduces inefficiencies, accelerates onboarding, and preserves valuable organizational knowledge. By fostering a culture of knowledge sharing and utilizing centralized repositories, organizations can transform KM from a support function into a core enabler of software delivery performance.
Blog

CX Leaders: Optimize Spending And Boost Impact In Volatile Times

Senem Guler Biyikli 1 day ago
Budget planning this season may feel like a high-stakes expedition into uncharted territory. Learn how our 2026 Budget Planning Guide can help customer experience leaders deftly navigate this uncertain terrain.
Blog

Where Technology Executives Will Be Investing In 2026

Greg Zorella 1 day ago
For technology executives trying to build an investment plan for 2026, the picture is unclear. Find out where most IT organizations will be investing next year and where you may be able to scale back to fund more experimentation in the year ahead.
Blog

Security Planning 2026: Budget To Manage Volatility, Seize Opportunities, And Avoid Threats

Jess Burn 1 day ago
Security and risk leaders face an uncertain road ahead in 2026. Wild market swings, geopolitical tensions, and increased cybersecurity threats mean that security and risk leaders must build resilient plans and make bold moves to turn volatility into opportunity. Learn how our Budget Planning Guide for security and risk leaders can help.
Podcast

412: Live At CX Summit NA, 2025

The CX Cast 1 day ago
We come to you live this week from Forrester’s annual CX Summit NA conference in Nashville! This year, Forrester unveiled its new Total Experience Score framework, a new measurement that connects brand and CX to deliver a more comprehensive picture of where brands stand. We spoke to some Forrester analysts at the event to discuss the research they shared and insights they gathered.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Webinar

2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos

Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.
Webinar

2026 Budget Planning: Why CIOs And CISOs Must Be On The Same Page

Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.
Webinar

2026 Budget Planning: Level Up CX Tools, Tactics, And Teams For Impact

Tackle 2026's volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.
Blog

Social Commerce Shows Promise But Still Hasn’t Hit Critical Mass In The US

Kelsey Chickering 2 days ago
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
Blog

Accessibility In 2025: Prepare For New Regulations With The Right Tools

Gina Bhawalkar 2 days ago
Stay on top of new digital accessibility regulations with the right tools. Forrester provides guidance on vendors in this space.

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Blog

AMD Advancing AI 2025

Alvin Nguyen 2 days ago
AMD’s Advancing AI 2025 shed light on AMD’s strategic momentum, with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Get a detailed analysis of the event in this post.
Blog

B2B Brand Measurement Is Broken, But There’s A Way To Fix It

Ian Bruce 5 days ago
While marketing teams chase “performance marketing” metrics, conversion rates, and launch plans, arguably the biggest growth engine for your business overall — your brand — is being neglected, misunderstood, and (very likely) grossly undervalued.
Blog

Snowflake Unveils New Enhancements To Extend Its AI Capabilities

Noel Yuhanna 5 days ago
Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.
Blog

Beyond The Lakehouse: Databricks’ Bold Play For The Business Persona

Noel Yuhanna 5 days ago
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
Blog

PlatformCon 2025: A Conference Where Platforms Couldn’t Escape The AI Hype

Christopher Condo 6 days ago
Last week, I joined an analyst panel at PlatformCon 2025 in New York City. Despite its modest size, the conference made a significant impact, showcasing vendor booths from industry giants such as Google as well as innovative startups.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

Announcing The Forrester Wave™: Zero Trust Platforms, Q3 2025 — Choosing A Platform Solution For Your Zero Trust Journey

Carlos Rivera 6 days ago
The latest edition of our Zero Trust platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025, published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Blog

What Can I Do To Appear In Zero-Click Search?

John Buten 6 days ago
Hint: Be mindful of the shift from source authority to a balance between authority and authenticity. Also, recognize that success will take a holistic, cross-team effort.
Podcast

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

What It Means 7 days ago
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
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