Susan Wu

Director, ForecastView

Forrester Bio

Author Insights


To Benefit From $90B In New Insurance Sales In 2019, Insurers Need A Seamless Digital Integration

Susan Wu October 30, 2018
As Hurricane Willa rapidly moves closer to the US border, how are insurance companies preparing for this next calamity? The rise in natural catastrophes puts mounting pressure on insurance margins. While there’s no resisting Mother Nature, insurance companies need to prepare themselves for the nearly $90 billion in new insurance sales in 2019. The challenge […]

The Slow-Moving Consumer Wearables Revolution

Susan Wu April 1, 2016
In the past two years, there has been a boom in wearable device adoption — but growth will slow. Instead of the anticipated adoption explosion that many tech enthusiasts dreamed of, Forrester predicts that US consumer wearables spending will roughly double in the next five years. The main reasons for consolidation are that: Fitness activity […]

2015 Global eCommerce Trends – 4 reasons to be excited about tomorrow’s webinar

Susan Wu September 14, 2015
Join us tomorrow as we host a webinar on the state of global online retailing in 2015. Learn how to better target increasingly sophisticated buyers through an understanding of consumer behaviors and market trends.   We will talk about the present status of shoppers and its implications for the future.  The webinar will draw on forecast […]

US B2B eCommerce Will Reach $1 Trillion

Susan Wu May 8, 2015
B2B eCommerce is growing, and it’s growing quickly. In fact, at Forrester we estimate that it will reach more than $1 trillion in the US by 2020, double the size of B2C eCommerce. B2B buyers are rapidly gearing their researching and purchasing activities toward true digital platforms. B2B sellers are similarly shifting their resources toward […]

A Comprehensive Review Of The Global eCommerce Landscape, Finally.

Susan Wu September 19, 2013
eCommerce is becoming more globally pervasive. Therefore, retailers must continually adapt their expansion strategies to reflect changing retail consumption behaviors. But what makes a country ready for eCommerce? When making investment decisions, it's certainly important to get the facts about macroeconomic conditions, Internet access, and consumer market size. However, there is much more driving the […]

As Smartphones Attain Critical Mass, The Next Billion Users Will Be Less Sophisticated

Susan Wu February 27, 2013
With just over a billion people around the world having a smartphone in 2012, and the next billion smartphone adopters joining in within the next five years, smartphones have reached a tipping point. Malcolm Gladwell defines the tipping point as “the moment of critical mass, the threshold, the boiling point” within a sociological ecosystem. A […]

Mobile Commerce Is Positioned For Rapid Growth In The Coming Years

Susan Wu August 15, 2012
The rapid adoption of smartphones and mobile Internet usage is changing the way US consumers shop. Although still nascent, mobile commerce is poised for exponential growth. Mobile retail and travel spending grew by 80% in 2011 and is expected to more than double by the end of this year. There are various definitions of mobile […]

The Data Digest: Mobile Banking’s Massive Growth Is Supplementary To PC banking

Susan Wu July 6, 2012
Mobile banking is on a steep rise in the US. Almost one-third of online bankers currently conduct banking activities through their mobile handsets, and this population is poised to more than double by 2017. As indicated in our recently published Forrester Research Mobile Banking Forecast, 2012 to 2017 (US), younger age groups (Gen Y and […]

Mobile Internet Users Will Soon Surpass PC Internet Users Globally

Susan Wu February 21, 2012
By Susan Wu, Forecast Analyst Recently I published a forecast about mobile subscriptions and mobile subscribers (people) by region, worldwide. In 2012, more than half of the world’s population — around 4.3 billion people — will own at least one mobile handset. In emerging markets, where the penetration of landline phone connections has been low, […]