Featured Blogs

Blog

The Seventh Wave: How AI Will Change The Technology Industry

George Colony July 2, 2025
As AI rewrites the rules of business, lessons from past technology shifts will only go so far. Forrester’s CEO examines the impact that AI will have on the big five consumer tech companies and the tech sector more broadly.
Blog

B2B Brand Measurement Is Broken, But There’s A Way To Fix It

Ian Bruce 3 days ago
While marketing teams chase “performance marketing” metrics, conversion rates, and launch plans, arguably the biggest growth engine for your business overall — your brand — is being neglected, misunderstood, and (very likely) grossly undervalued.
Blog

Midyear CIO Check-In: Are You Crushing It Or Barely Treading Water?

Mark Moccia 4 days ago
Life as a CIO is hectic, the environment around you is increasingly volatile, and you continually have to achieve more with less. Get some tips on managing tech debt and building engagement for your technology strategy.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

From Generic To Human-Centered And Empowering: Tomorrow’s CX Starts Today

Riccardo Pasto 4 days ago
The convergence of emerging technologies is accelerating the transformation of customer experience — reshaping how companies understand and serve customers, streamline operations, and deliver value.
Blog

Master Tech Mayhem: Technology & Innovation Summit Comes To London

Pascal Matzke 5 days ago
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
Blog

Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait

Stephanie Balaouras June 26, 2025
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.

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Blog

How 116 Retailers Competed With Amazon’s July 2025 Prime Day Event

Sucharita Kodali 2 hours ago
As in years past, we reviewed the websites of 116 brands and retailers to see how they did – and didn’t – choose to compete with the four-day sale. Here's what we found.
Webinar

2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos

Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Webinar

2026 Budget Planning: Why CIOs And CISOs Must Be On The Same Page

Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.
Webinar

2026 Budget Planning: Level Up CX Tools, Tactics, And Teams For Impact

Tackle 2026's volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.
Blog

Social Commerce Shows Promise But Still Hasn’t Hit Critical Mass In The US

Kelsey Chickering 8 hours ago
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
Blog

Accessibility In 2025: Prepare For New Regulations With The Right Tools

Gina Bhawalkar 10 hours ago
Stay on top of new digital accessibility regulations with the right tools. Forrester provides guidance on vendors in this space.
Blog

AMD Advancing AI 2025

Alvin Nguyen 10 hours ago
At AMD’s Advancing AI 2025, event highlights included details about AMD’s strategic momentum — with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Specific points of emphasis included the unveiling of new AI-optimized hardware, enhancements to AMD’s open AI software stack, and the introduction of a purpose-built AI rack […]

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

Snowflake Unveils New Enhancements To Extend Its AI Capabilities

Noel Yuhanna 3 days ago
Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.
Blog

Beyond The Lakehouse: Databricks’ Bold Play For The Business Persona

Noel Yuhanna 3 days ago
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
Blog

PlatformCon 2025: A Conference Where Platforms Couldn’t Escape The AI Hype

Christopher Condo 4 days ago
Last week, I joined an analyst panel at PlatformCon 2025 in New York City. Despite its modest size, the conference made a significant impact, showcasing vendor booths from industry giants such as Google as well as innovative startups.
Blog

Announcing The Forrester Wave™: Zero Trust Platforms, Q3 2025 — Choosing A Platform Solution For Your Zero Trust Journey

Carlos Rivera 4 days ago
The latest edition of our Zero Trust platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025, published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Blog

What Can I Do To Appear In Zero-Click Search?

John Buten 4 days ago
Hint: Be mindful of the shift from source authority to a balance between authority and authenticity. Also, recognize that success will take a holistic, cross-team effort.

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Podcast

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

What It Means 5 days ago
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Blog

Bringing AI To The Core: IBM’s Bets On In-Platform Intelligence

Brent Ellis 5 days ago
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
Blog

Systemic Risks Fracture The Business Mosaic

Cody Scott 5 days ago
In ancient Rome, mosaics adorned the floors and walls of villas, temples, and public spaces. These intricate works of art were composed of tiny cubic tesserae. Each piece, though small, contributed to a grander design. But damage to even a single tile could disrupt the harmony of the whole. Today’s global business environment is no […]
Blog

Autonomy Is The Future, But AI Agents Still Deliver Value Today

Stephanie Liu 5 days ago
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
Blog

GenAI Reshapes Shopping And Revives SEO

Nikhil Lai 5 days ago
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

Demystifying Artificial General Intelligence

Bernhard Schaffrik 5 days ago
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog

Reimagining ITSM: How Refresh Europe 2025 Propels Freshworks Amid A Fierce Competitive Landscape

Julie Mohr 6 days ago
At Refresh Europe 2025, the focus shifted from traditional SLAs to experience-led metrics, emphasizing the importance of user perceptions in IT interactions. Freshworks showcased its advancements in AI-driven service management, particularly through Freddy AI. The company aims to simplify ITSM by reducing tool sprawl and enhancing employee experiences. While not the market leader, Freshworks is strategically competitive, targeting midmarket companies. Its approach balances automation with usability, positioning it as a lean alternative in a crowded landscape.
Podcast

411: Harley Manning’s Five Universal Truths of CX

The CX Cast 6 days ago
Harley Manning, longtime Forrester analyst and author of the seminal book on CX, "Outside In," takes a break from retirement to discuss the evolution of CX over the past decade. Harley dives into the foundational principles of CX, the importance of emotion in creating customer loyalty, and how CX efforts must tie into business results. Harley also shares a wealth of anecdotes that span his decades-long career as a CX thought leader.
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