Add The Right Personality For Your Chatbots

Your chatbot has a personality, whether you know it or not. Discover how to design a chatbot personality that enhances — rather than detracts from — your brand.

Featured Blogs & Podcasts

Blog

Apple’s BIMI Support = Time To Get Serious About DMARC Enforcement

Learn how Apple's latest announcement will make inboxes safer and what's required to reach DMARC enforcement.
Blog

How Should Financial Services Respond To The Cost-Of-Living Crisis?

Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.

Did Our Predictions For 2022 Come True?

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.


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Podcast

The Secrets To Becoming An Effective Change Catalyst

Meaningful change in a company doesn’t have to come from the top. Anyone — regardless of seniority or title — can bring it about, say Vice Presidents Meta Karagianni and Peter Ostrow. On this week’s What It Means, they discuss how B2B professionals can successfully initiate change and give a preview of their keynote session at Forrester’s B2B Summit EMEA.

Annual Marketing Planning Insights

Sound annual marketing planning focuses your efforts and keeps resources aligned as you work toward long-range strategic objectives. Read our insights to improve your planning process.

Blog

High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

Karen Tran 1 day ago
Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […]
Blog

In An Agile World, Who Needs B2B Marketing Planning?

Subhendu Pattnaik September 12, 2022
With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum. New technologies and tech disruptions are mandating newer ways of working. Constantly evolving customer expectations and buying behaviour are pushing marketing organisations to deliver results and high impact, all the time. B2B marketing teams are under pressure to […]

Seven Steps To An Effective Annual Marketing Plan

Discover a step-by-step process for building an annual marketing plan that sets your organization up for success.

Let Forrester guide you to success.