Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

The disruptive forces of AI will shake up the cloud market in 2024. Learn more in our 2024 cloud computing predictions.

Les forces perturbatrices de l'IA vont secouer le marché du cloud computing en 2024. Pour en savoir plus, consultez nos prévisions 2024 sur le cloud computing.

Recently, the Reserve Bank of India (RBI) imposed a ban on Bank of Baroda’s mobile banking app, BoB World. But why did this happen, and what can we learn from it? Let’s dive into the details. This unsettling issue involved a series of events that led to fraudulent actions by some of the bank’s agents, […]

Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. It’s not the first acquisition of its kind: Earlier this year, console gaming giant Sega purchased Rovio, […]

Brands must contend with a consumer caught between sagging confidence and a healthy pocketbook, making this a holiday unlike any other.

Learn three key trends currently driving the endpoint security market in a preview of the new Wave report on endpoint security.

As generative AI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Here's a look at what may lie ahead.

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable use cases of generative AI in marketing today? What potential does genAI offer for improving marketing efficiency? How are leading brands using generative AI for marketing […]

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

I am happy to announce that I have completed my series of reports about the technical architect, including the expectations for this role, how to help technical architects succeed, and the trends that impact them: Evolve Your Technical Architects For Modern IT First 90 Days: Technical Architect Role Profile: Technical Architect Although the initial research […]

Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.

Wird generative KI dem Hype 2024 gerecht werden? Die kurze Antwort lautet: Ja. Erfahren Sie mehr über unsere Prognosen 2024 für künstliche Intelligenz. 

L’IA générative sera-t-elle à la hauteur de l’engouement qu’elle suscite en 2024 ? La réponse courte est que oui. Pour en savoir plus, consultez nos prévisions 2024 sur l’intelligence artificielle.

In 2024, firms will surge ahead with automation initiatives, fueled by new AI enthusiasm. Learn more in our 2024 automation predictions.

Will generative AI live up to the hype in 2024? The short answer is yes. Learn more in our 2024 predictions for artificial intelligence.

The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.