Climate change impacts of this century are irreversible, and they will likely only worsen. Learn the skills, tech, and commitment needed for climate adaptation.

Climate events occur more frequently every year. Treat this Earth Day as a call to action, and add climate risks to your systemic risk purview.

Gen Z’s relationship with environmental sustainability is nuanced, especially in Europe. Learn why as we dispel five common myths about Gen Z and sustainability.

Five things you can do to position your firm for successful supply chain sustainability transformation.

We analyzed US consumer spending using the personal consumption expenditure (PCE) data provided by the US Bureau of Economic Analysis. Check out these 10 insights pulled from our look at PCE data from 2022 regarding US consumer spending on a number of categories.

Despite all the talk about generative AI, one largely ignored area where generative AI will have a disruptive impact is enterprise analytics, specifically business intelligence. Learn six areas where vendor capabilities are emerging.

Get actionable tips and guidance on how to manage the messy hybrid cloud environment.

Claiming a stake in revenue production has greatly improved the status of the marketing organization — and the CMO — in B2B companies. But without swift change, some of that hard-won strategic standing is vulnerable.

“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]

This year’s RSA Conference is kicking off soon, and I will be there for the first time! Why? Because new rules for the protection of the personal data of employees have arrived in the US, and we need to talk about it. If you are attending the conference, come join me for my session, How […]

On 18 April 2023, the European Commission adopted a proposal for the EU Cyber Solidarity Act to strengthen cybersecurity capabilities in the EU. The proposed act will support detection and awareness of cybersecurity threats, bolster preparedness of critical entities, reinforce solidarity, and improve crisis management and response capabilities across member states. Additionally, the Commission presented […]

Last week, Forrester published its first report on what cybersecurity vendors’ quarterly earnings mean for technology executives. This research involved analysis of earnings calls from 10 publicly listed cybersecurity service providers. This information showcases existing trends and strategies and hopefully saves you some time by highlighting the most important interpretations. Even though most cybersecurity vendors’ […]

It’s not proven that Winston Churchill said “Never let a crisis go to waste.” But whoever said it, they could have been talking about chatbot deployments. Our world is littered with unloved chatbots, useless offerings that deliver horrible experiences and are used by no one. Typically, this is the result of trying to boil the ocean, overthink things, and attempt to create the perfect chatbot right out of the gate. Brands that build their chatbots in response to a crisis don’t have time to overthink anything — they just do it, and this has led to some very successful deployments.

Who doesn’t love a success story? Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. For 2023, our B2B Program Of The Year Award session will include […]

Now Live: A Strategic Technology Selection Guide For Content Management Systems (CMSes) And The Content Management Systems Landscape, Q2 2023 Through innovations in “headless” experience delivery capabilities over the last several years, CMSes have undergone a renaissance with their role and capabilities in digital experience delivery for enterprises. Demand and investment in content management technology […]

Learn how the emerging technology of generative AI could change autonomous workplace assistants.

Businesses that create inclusive products, services, and experiences can increase revenue, decrease costs, improve resilience, and build trust with customers and employees. Unlocking these benefits requires an intentional approach to inclusive design, something most firms lack due to low organizational understanding of why inclusive design matters and limited funding.

Customer success platforms are purpose-built to support customer success teams’ objective of retention and expansion.

Meaningful cross-functional alignment fuels B2B growth and success. At this year’s B2B Summit North America, our three B2B Return On Integration Honors recipients will share their stories and offer firsthand insights to achieving alignment.