Featured Blogs

Blog

CX Leaders, Prove Us Wrong: Defy 2023’s Troubling Trends

Judy Weader February 27, 2023
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.
Blog

Cryptocurrency For CEOs

George Colony 2 hours ago
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Here, we break down the biggest takeaways for CEOs.
Blog

When Profits And Principles Collide, Everyone Loses

Brandon Purcell 3 days ago
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Blog

Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Lisa Gately 3 days ago
Learn how smart B2B marketers are navigating the hype around generative AI and achieving quality content at scale.
Blog

Consumers Push Back On Price, Forcing Companies To Seek New Growth

Dipanjan Chatterjee 4 days ago
As revenue growth begins to slow, companies will seek new ways of driving volume, including exploring previously untapped consumer segments.
Podcast

What Is The Future Of The Office?

What It Means 5 days ago
As companies plan their future workplace strategies, what role should the physical office play? Vice President, Research Director James McQuivey and Vice President, Principal Analyst J. P. Gownder weigh in on this episode of What It Means.

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Blog

Want Better Content Performance? Fix It At The Source.

Kathleen Pierce 2 hours ago
Conduct a content inventory health analysis to identify and fix content performance problems.
Blog

Customer Service In 2023: CX Front And Center

Christina McAllister 3 hours ago
It’s news to no one that the past few years have been tough. Having only just found some stability post-pandemic, companies are now thrust into a new economic crisis. In times like these, customer service teams are often pressured to cut costs — at all costs. While we don’t expect that to change entirely, we […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

New Forrester Wave™ Evaluation Examines Customer Feedback Management Technology

Colleen Fazio 6 hours ago
Sixty-nine percent of global voice-of-the-customer (VoC) and customer experience (CX) measurement leaders use a customer feedback management (CFM) tool, according to Forrester’s 2022 global study of these leaders. That’s about the same number as the 70% who told us that their organization believes that the VoC/CX program is vital to its continued success. And yet […]
Blog

HPE Ramps Up Hybrid Cloud Management With OpsRamp Acquisition

Carlos Casanova 7 hours ago
On Monday, Hewlett Packard Enterprise (HPE) announced its intention to acquire OpsRamp, which offers a multitenant AIOps-powered IT operations management (ITOM) solution for hybrid cloud environments. Its AIOps solution will be integrated into HPE’s GreenLake edge-to-cloud Platform. OpsRamp’s 300 employees will join HPE’s office of the CTO. Terms of the OpsRamp acquisition were not announced, […]
Blog

Beyond The Hype Of Generative AI For Users Of Sales Tech

Seth Marrs 15 hours ago
This blog provides an overview of what generative AI is — and what it is not — for B2B sales organizations.
Blog

What’s Wrong With Your CMO Dashboard?

Subhendu Pattnaik 19 hours ago
At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, a few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenge every organisation; it does not matter what growth goals they’re pursuing. […]
Blog

Take Control Of Your DAM Experience

Chuck Gahun 3 days ago
With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging, and interactive content while strictly managing spend. Your teams are creating content at a rapid pace to keep up with changing consumer demands and demographics, but it is hard for them to collaborate and efficiently […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Announcing A New Forrester Wave™ Evaluation Covering Commerce Search And Product Discovery

Emily Pfeiffer 3 days ago
Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them. I am thrilled to announce that our Forrester Wave™ evaluation analyzing this market will follow this year, covering the latest major commerce tech spin-off market!
Blog

Don’t Rely On The Butterfly Effect To Measure Business Value

Rusty Warner 3 days ago
It is critical for marketers and customer experience pros to align their respective metrics with shared business metrics. Use customer lifetime value alignment to achieve this.
Blog

Marketing Operations Must Rationalize Revenue Technology To Achieve Customer Experience Goals

Simon Daniels 3 days ago
Marketing operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.
Blog

Is Your Revenue Tech Strategy Beach-Ready?

Anthony McPartlin 3 days ago
Despite heavy investment in tech, many B2B organizations struggle to show related business impact due to implementation, integration, and adoption issues. It’s time for revenue technology management to be elevated as a strategic capability to drive sustainable business value from tech.
Blog

It’s 10 p.m. — Do You Know Where Your Data Is Going?

Stephanie Liu 4 days ago
Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]
Blog

Avoid A Bot Waterloo

Sandy Carielli 4 days ago
I don’t follow the Eurovision Song Contest closely, but I know that ABBA famously won decades ago with “Waterloo” and that a few other contest winners — Celine Dion, Måneskin — have achieved global success afterwards. This year, though, an article about Eurovision got my attention. It seems that tickets to the live Eurovision performances […]
Blog

Impressions From Mobile World Congress 2023

Dan Bieler 4 days ago
Mobile World Congress 2023 shows that there is still a lot of dynamism in the tech sector and gives attendees insights into networks, cloud infrastructure, and the emerging world of connected solutions.
Blog

Introducing Forrester’s Function-As-A-Service Platforms Landscape

Devin Dickerson 5 days ago
Application development trends can be as ephemeral as serverless architecture. In the function-as-a-service (FaaS) world, the key players have remained consistent, but the landscape of capabilities is constantly changing. Our research demonstrates that cloud decision-makers consider FaaS adoption by their development teams to be among their top priorities for the next 12 months. This blog […]
Blog

Transformation Ahead For Channel Marketers: Insights From Our B2B Marketing Predictions Webinar

Kathy Contreras 5 days ago
Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
Blog

The SVB Crisis Highlights The Importance Of Resilience And The Imperative Of Trust

Stephanie Balaouras 6 days ago
While the long-term implications of the Silicon Valley Bank collapse are still unfolding, technology and digital business leaders can learn some valuable lessons about resilience, innovation, and trust.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Your Company’s Quota Attainment Is Probably Around 50%, And That’s Not A Bad Thing

Seth Marrs 6 days ago
Quota attainment is consistently used as a sales performance metric but is misunderstood and should not be used as an indicator of sales success. Read this blog to understand the reasons for quota attainment challenges and why different measures should be used.
Blog

How B2B Companies Will Win The Competition For Growth

John Arnold 6 days ago
The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable.
Blog

Product Management And Security Collaboration Benefits More Than Product Security

Sandy Carielli 6 days ago
As part of Forrester’s research into securing what you sell, we have long advocated for security leaders to overlay their own activities with the rest of the product team and to engage in the product lifecycle before the product has even been defined. Last year, we reached out to product management decision-makers to learn more […]
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