Featured Blogs

Broadcom Will Divest VMware’s EUC And Carbon Black Businesses In the latest installment of the Broadcom-VMware acquisition saga, Broadcom CEO Hock Tan announced on Broadcom’s Q4 2023 earnings call last night that the semiconductor giant will be divesting two VMware business units: End-User Computing (EUC) and Carbon Black. The announcement comes just 11 days after […]

According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization. Others also have similar fears: A report by the American Staffing Association indicates that nearly three-quarters of American adults (74%) fear that higher […]

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this environment, B2B events represent an underutilized yet invaluable source of audience data. In this […]

I hate waste. Whether it’s throwing away uneaten food or discarding unnecessary packaging, I do everything I can to minimize it. Wasting time and effort is also highly frustrating (though, perhaps, less harmful for the environment). So I found my stress levels rising when I was preparing data snapshots from Forrester’s Portfolio Marketing Survey, 2023. […]

Read this report for more insight on the GRC market that has been 20 years in the making and the 15 vendors that matter most.

Learn six key points to help CISOs develop more engaging presentations to communicate their security priorities and goals.

Get a preview of some of the key findings from the new Forrester Wave: Digital Operations Planning And Analytics, Q4 2023.

A new internet is rising. Are you ready? Get a preview the latest Forrester Wave: Edge Development Platforms.

Find out how managed detection and response (MDR) providers have tailored their technical frameworks and service delivery methods in Europe to align with regional nuances.

As your organization confronts clinician burnout and looks to support your employees’ well-being, consider these top takeaways from ICD Healthcare Network’s Burnout Symposium.

Managing global complexity is a major challenge when it comes to understanding what customers want, delivering customer goals, and measuring success. Gail Russell, global head of customer experience, wealth, and personal banking at HSBC, joins the CX Cast this week to share insights from her session at CX EMEA. 

We recap a few European retail sales trends over the last few years and in 2023.

At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.

As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions. Similarly, the role of the chief information officer (CIO) has […]

The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.

Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.

A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.

Decode the meaning of digital-led and scaled customer success.

Salesforce and Amazon Web Services recently announced that Salesforce will be available on the AWS Marketplace. Learn some of the biggest implications for Salesforce customers.