Featured Blogs


Customer Obsession Awards — Nominations Wanted

Martin Gill November 30, 2023
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

GenAI Will Shatter And Reconstruct Every Company And Industry

Ted Schadler 2 days ago
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.

Autonomous Vehicles: Are We There Yet?

What It Means 3 days ago
Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state and future outlook for autonomous vehicles.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.


Retailers: It’s Not Too Late To Improve Your UX This Holiday Season

Senem Guler Biyikli 4 days ago
Follow our advice to find and fix problems and create better experiences for your customers.

Use Biden’s Executive Order To Jump-Start Your Responsible AI Practice

Brandon Purcell November 30, 2023
Whether your organization is preparing for impending regulation or trying to bridge the AI trust gap with customers and employees, the executive order can help you prioritize your efforts. Here are four responsible AI practices to begin implementing now.

Consumers, COP28, And The Green Market Revolution

Thomas Husson November 30, 2023
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.

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One Game To Rule Them All: Sports and Fandom in America

Dipanjan Chatterjee 1 day ago
It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. On Saturday, December 9th, it all comes to […]

A New Dawn For VMware EUC And Carbon Black, But Not Without Risk

Andrew Hewitt 2 days ago
Broadcom Will Divest VMware’s EUC And Carbon Black Businesses In the latest installment of the Broadcom-VMware acquisition saga, Broadcom CEO Hock Tan announced on Broadcom’s Q4 2023 earnings call last night that the semiconductor giant will be divesting two VMware business units: End-User Computing (EUC) and Carbon Black. The announcement comes just 11 days after […]

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.


Prepare Frontline B2B Marketers For Their AI Future

John Arnold 2 days ago
According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization. Others also have similar fears: A report by the American Staffing Association indicates that nearly three-quarters of American adults (74%) fear that higher […]

Event Data Could Be The Best Gift To Your Organization This Holiday Season

Conrad Mills 2 days ago
Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this environment, B2B events represent an underutilized yet invaluable source of audience data. In this […]

A Call For Zero-Waste B2B Marketing

Nicky Briggs 2 days ago
I hate waste. Whether it’s throwing away uneaten food or discarding unnecessary packaging, I do everything I can to minimize it. Wasting time and effort is also highly frustrating (though, perhaps, less harmful for the environment). So I found my stress levels rising when I was preparing data snapshots from Forrester’s Portfolio Marketing Survey, 2023. […]

Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023

Cody Scott 3 days ago
Read this report for more insight on the GRC market that has been 20 years in the making and the 15 vendors that matter most.

A Divine Presentation

David Levine 3 days ago
Learn six key points to help CISOs develop more engaging presentations to communicate their security priorities and goals.

Revamp Your Tech Architecture For Business Success

Download the guide to learn how to use Forrester’s Outcome-Driven Architecture Model to align enterprise architecture teams with business objectives


The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options

Liz Herbert 4 days ago
Get a preview of some of the key findings from the new Forrester Wave: Digital Operations Planning And Analytics, Q4 2023.

Announcing The Forrester Wave™: Edge Development Platforms, Q4 2023

Devin Dickerson 4 days ago
A new internet is rising. Are you ready? Get a preview the latest Forrester Wave: Edge Development Platforms.

European MDR Providers Differentiate With Superior Investigation And Response Skills

Tope Olufon 4 days ago
Find out how managed detection and response (MDR) providers have tailored their technical frameworks and service delivery methods in Europe to align with regional nuances.

Confronting Clinician Burnout With Confidence Takes More Than Tech And System Changes

Shannon Germain 5 days ago
As your organization confronts clinician burnout and looks to support your employees’ well-being, consider these top takeaways from ICD Healthcare Network’s Burnout Symposium.

333: Practitioner Stories: Managing Global CX At HSBC

The CX Cast 5 days ago
Managing global complexity is a major challenge when it comes to understanding what customers want, delivering customer goals, and measuring success. Gail Russell, global head of customer experience, wealth, and personal banking at HSBC, joins the CX Cast this week to share insights from her session at CX EMEA. 

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.


Europe-5 Retail Sales Trends And Outlook

Jitender Miglani 5 days ago
We recap a few European retail sales trends over the last few years and in 2023.

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar 5 days ago
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.

Be The Point Guard: How CIOs Partner With CEOs To Drive Success

Rachel Kwon 6 days ago
As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions. Similarly, the role of the chief information officer (CIO) has […]

This Week In AI, UK Edition: Much Ado About Not That Much

Enza Iannopollo 6 days ago
The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia December 1, 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.

See Outcome-Driven EA Practice Benefits In Action

Watch our exclusive webinar and unlock the secrets to high-performing, outcome-driven enterprise architecture with real-world models and examples you can implement today.


Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction

Lauren Cevallos December 1, 2023
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.

Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Shari Srebnick November 30, 2023
Decode the meaning of digital-led and scaled customer success.

Salesforce Now Available On AWS Marketplace

Liz Herbert November 30, 2023
Salesforce and Amazon Web Services recently announced that Salesforce will be available on the AWS Marketplace. Learn some of the biggest implications for Salesforce customers.
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