Featured Blogs

AI has the potential to remake how we plan and execute B2B events. Yet despite its potential, Forrester data shows that current uptake is low. Get some insight and analysis of the data from our recent survey on B2B events.

Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. Show Notes: Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. VP, Principal Analyst Maxie Schmidt and former CX Cast host Sam Stern dive into how incentivizing better CX scores encourages unintended behaviors, stepping […]

The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025, is live — and it looks a bit different from its predecessor in 2023. Why The Name Change? Yes, it’s a mouthful, but the holistic approach of email, messaging, and collaboration security (EM&CS) is a reflection not only of the way people work but […]

The diversity and complexity of the APAC region is reflected in its B2B buying landscape. Understanding these complexities is critical for marketers operating in this region. Learn five key points about B2B buyers in APAC and how to address them.

As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.

We’re in an era defined by constant disruption and rapid shifts — a true “everything everywhere all at once” scenario. The need to streamline operations and reduce footprints must be anticipated, with the ability to pivot expected. For tech execs, line-of-business leaders, and architects in the public sector, this dynamic landscape presents immense challenges but […]

At this year’s CX Summit North America, Forrester will honor two exceptional leaders who have demonstrated a commitment to putting customers at the heart of their organizations. Learn about them and get four takeaway lessons from their achievements.

Volatility Puts Culture Energy At Risk Your organization is navigating turbulent, volatile waters, and my colleagues at Forrester are helping you navigate this, whether you’re in technology; B2B marketing, product, and sales; or B2C marketing, CX, and digital. But what is happening in your team? As a valiant team leader, you’re doing your best to […]

What makes the best employee experience management platforms stand out? Find in this preview of our new Wave report on EX management platforms.

Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive. 

Transformation is only successful if it is accompanied by change within the organization. Learn how the modern CIO network can help technology leaders build relationships and drive change.

An uncertain economic climate and digital transformation left their mark on this year's TV upfronts, where major TV networks aim to secure advertising commitments for the new season.

Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.

Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.

MIT's Nobel Prize-winning economist Daron Acemoglu proclaims that technology can take two paths: automation and empowerment. Learn what each path entails and where AI is on each in this event review.

As physical automation advances, aerial drones are becoming a powerful tool for overcoming operational challenges. Learn more about the benefits, use cases, and risks of aerial drones in this preview of a new report.

SAP Sapphire 2025 featured a flood of updates, from partnerships with Palantir and Perplexity to sweeping changes in pricing and packaging. But the real story was SAP’s repositioning of AI as the enterprise operating system. Learn more in this SAP Sapphire 2025 review.

Forrester is accepting nominations for the Data & AI Impact Award, which recognizes enterprise data and AI initiatives that drive business outcomes. Find out more about the award and how to apply.

The big question at Red Hat Summit 2025: Will customers continue to embrace more complexity in exchange for openness and flexibility? Get five key points coming out of the event.