promoted

In 2024, firms will surge ahead with automation initiatives, fueled by new AI enthusiasm. Learn more in our 2024 automation predictions.

The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.

In 2024, Forrester predicts that a healthy pragmatism will take hold in manufacturing. Learn more from our 2024 smart manufacturing predictions.

Microsoft 365 Copilot’s general-availability day is here. Forrester’s new research can help you build your business case for adoption.

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

Wir gehen davon aus, dass sich CX-Führungskräfte im Jahr 2024 weiterhin in einem schwierigen Umfeld bewegen und gelegentlich in das Kreuzfeuer zwischen neuen Technologien und alten Richtlinien geraten werden. Bereiten Sie sich mit einer Vorschau auf unsere Prognosen 2024 auf das neue Jahr vor.

En 2024, les services marketing, ventes et produits B2B seront confrontés aux perturbations et aux opportunités offertes par l’IA générative, et il sera donc plus essentiel que jamais de s’aligner. En savoir plus sur ce qui nous attend en 2024.

Durch den Vormarsch generativer KI werden sich die Funktionen für B2B-Marketing, -Vertrieb und -Produkte 2024 disruptiven Entwicklungen und Chancen gegenübersehen. Dadurch wird eine Abstimmung noch wichtiger als je zuvor. Erfahren Sie mehr darüber, was Sie 2024 erwarten wird.

As retailers gear up for 2024, they must confront an array of challenges, from theft and culture wars to the adoption of new technologies such as AR, VR, and genAI. Despite the challenges, the retailers that rise to the occasion and make the right strategic decisions will position themselves for success.

In 2024, consumers will embrace better habits with their wallets and minds, but moments of acute social tension could cause chaos for brands. Discover our consumer predictions for 2024.

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

In 2024, tech leaders will struggle to find the skills and talent to make the most of AI and power growth. Learn more in our 2024 predictions for tech leaders.

Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.

Die Forrester-Prognosen 2024 für Europa zeigen, dass ein dynamisches Jahr bevorsteht, mit neuen Technologien, Reporting-Anforderungen und Arbeitsweisen. Lesen Sie unsere Prognosen für Europa.

Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.