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We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […]

The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.

Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.

The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.

Twenty-seven percent of design teams plan to hire accessibility experts in the next 12 months. Learn what success in the role requires.

The chair of the board at Women in Security and Privacy (WISP) discusses the organization's work and how companies can partner with it to foster diversity in cybersecurity.

Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.

In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.

Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.

A customer-obsessed organization requires an optimized revenue engine. Revenue engine alignment maximizes the buyer’s experience and, in turn, the success of the organization.

Out of the hundreds of technologies that Forrester tracks, we landed on 10. (And, no, they don't include the metaverse.) Here, we break down our selection process.

The key to becoming truly audience centric and more effective as a marketing org is to deepen your buyer insights. Forrester has just

The year ahead will be a tumultuous one for software developers. Read Forrester’s top three predictions for software development in 2023.

In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.

A lack of diversity, equity, and inclusion (DEI) in digital teams poses some unique challenges: biased AI, harmful or inaccessible digital products and experiences, and challenges with recruiting and retaining digital talent. Learn how to tackle these challenges.

To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.

Twitter's blue checkmark no longer signals legitimacy. That underscores our guidance to marketers to take a wait-and-see approach to media investments on Twitter.

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.