Emma Huff

Research Associate

Author Insights

Blog

DAM Is A Key Ingredient For Your Digital Experience Delivery

Nick Barber July 6, 2020
Learn the three key factors in making your DAM selection and deployment a success.
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Blog

Minivans Vs. Motorheads — Why The Right Content Fuels Proper Personalization

Nick Barber October 21, 2019
Digitally savvy customers have increasingly high expectations that put brands under pressure to deliver the right content, at the right time, to the right individual. In fact, 80% of US online customers are comfortable sharing some form of personal information to personalize their retail experience, according to Forrester Analytics’ Consumer Technographics® survey data. Customers want […]
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Blog

Uncover Your Hidden Media With Artificial Intelligence

Nick Barber September 3, 2019
If you’re like many companies that we talk to, then you’re creating more images and videos because you know that’s the kind of content that engages your customers and prospects. But with more content comes more disorganization; valuable content is lost in disorganized folder systems, it’s not tagged correctly, or it lives across multiple, disconnected […]
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Blog

Create More Video To Engage Your B2B Buyers

Nick Barber June 26, 2019
If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […]
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Video

Supercharge Your Employee Experience With Video

Nick Barber June 14, 2019
Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop. Video provides a platform to engage, train, and communicate effectively […]
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Blog

DAM Market Set To Top $1 Billion In 2019

Nick Barber June 3, 2019
If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […]
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