Heather Loisel

VP, Consulting Group Director

Author Insights


Why Learning Matters to Your Success

Heather Loisel December 21, 2018
  • B2B marketing, product and sales teams need to have the right skills and knowledge to support business goals
  • Team members who feel their employer is invested in their success are more likely to stay
  • Because SiriusDecisions learning is based on our research, it’s already aligned to business initiatives
Read More

Empathy and Accountability When Leading Change

Heather Loisel October 14, 2015
  • How do the two characteristics of empathy and accountability interact with each other in a change initiative?
  • Implementing change starts with trying to create accountability
  • There is a reason for people’s resistance to change, and if you really want to move them, you have to find out what that reason is
Read More

Getting Just the Right Prescription

Heather Loisel July 16, 2015
  • In the consulting world, many prescriptions for B2B “ailments” have shifted from heavily customized to one-size-fits-many, but the ideal scenario might be a bit of both
  • SiriusDecisions’ research-informed consulting utilizes frameworks, models and benchmarks and applies them to create the right diagnosis
  • This approach allows for focus on specific out.comes you want to achieve
Read More