Laura Garvin Tramm

Data Scientist

Author Insights


Tie CX To $ In Your Measurement System

Harley Manning November 21, 2019
How to quantify and prove the ability of CX to drive revenue growth in five steps.

Drive Revenue With Great CX — And Math!

Laura Garvin Tramm February 1, 2017
In our Drive Revenue With Great Customer Experience, 2017 report, we describe how great customer experience (CX) drives revenue. After reading the report, you may be wondering, how did we link revenue to CX? We followed a rigorous, academic approach that started with the premise that improving CX drives customer loyalty. Using our Customer Experience Index […]