Blog
B2B organizations are increasingly relying on partner ecosystems to fulfill buyer and customer expectations, advance innovation opportunities, and achieve corporate revenue and growth objectives. Forrester data reveals the 2025 partner ecosystem landscape and underscores its continued importance and growth. Customer Obsession Is Fueling The Expansion Of Partner Ecosystems As B2B organizations seek higher levels of […]
Blog
HPE Discover 2025: Key Announcements And Insights For Enterprise IT Leaders From June 23 to June 25, HPE hosted its annual Discover event in Las Vegas, showcasing innovations in AI and hybrid cloud. As Forrester analysts, we attended the event and explored how HPE is positioning itself as a leader in what it calls the […]
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The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
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The One Big Beautiful Bill Act will reshape healthcare for years to come. While it presents challenges, especially for vulnerable populations, it also opens the door to efficiency and new market opportunities.
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After studying for a certificate in business sustainability management from the Cambridge Institute for Sustainability Leadership, I pivoted part of my research at Forrester to the intersection of marketing, AI innovation, and environmental sustainability. Back in 2021, I interviewed dozens of leaders about sustainability disruption and how to transform their business. I interviewed Guy Flament, […]
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Explore USU’s strategic insights from USU World 2025, where it unveiled its vision for IT service management amid growing global competition. Discover the company’s focus on genAI-powered solutions, data governance, and community engagement, as well as how it is addressing the evolving demands of a hybrid, AI-driven digital landscape, and learn about its commitment to operational compliance and innovative service delivery.
Blog
According to Forrester’s Marketing Survey, 2025, only 21% of marketing leaders report that a “transition from lead-focused efforts to buying groups and opportunity management” is among the most important priorities for their marketing strategy in the next 12 months. But with buyers becoming more autonomous, buying groups increasingly more complex, and customer expectations higher than […]
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On July 2, 2025, intranet provider LumApps announced that it will merge with the Swiss-headquartered frontline employee app vendor Beekeeper. The new combined company is backed by the private equity group Bridgepoint, which had already acquired a majority stake in LumApps in 2024. The combined company has a valuation of over $1 billion. A more […]
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Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
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We’re seeing some wildly exciting things happening with digital experience platforms (DXPs) that present both opportunities and significant challenges for modern enterprises. They are becoming the backbone of how we connect with customers. To harness these exciting possibilities, technology and business leaders must move beyond just knowing about the trends and instead translate and mold […]
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When I first sat to interview Sandra Loughlin, chief learning scientist and global head of the talent enablement and transformation practice at EPAM, I knew I would learn something new. What I didn’t expect was to be taken on a 30-year journey — one that began long before “skills-based organization” was a buzzword and continues […]
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Most B2B organizations are making investments in intent data, but many still struggle to understand its impact in the sales pipeline. Not only do most experience challenges with leveraging intent in the B2B Revenue Waterfall™, but they also fail to leverage intent data fully across the opportunity lifecycle and the broader organization. By only applying […]
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While most B2B organizations have an established process for evaluating traditional data providers, many have less practice in the evaluation of second- and third-party intent sources. The diversity of collection methodologies, complexity of keyword mapping, and rapid decay of insight value present unique challenges for comparing providers of these data types. Balancing Insight Potential, Data […]
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Find out why Dell’s founder believes that this is AI’s “Model T moment” and that Dell is positioned to be the Ford of the AI era.
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Many enterprise architecture teams are unable to scale their impact or evolve their practices due to a growing skills gap. Learn the three distinct but interconnected dimensions of training that high-performing EA teams invest in.
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Find out how M-Files’ deepening of its partnership with Microsoft will impact customers and the overall enterprise content management market.
Podcast
Conny Kalcher, Group Chief Customer Officer of Zurich Insurance, discusses the transformative role of AI in customer experience with us. Conny shares insights into Zurich’s journey towards becoming more customer-focused, emphasizing the importance of empathy, transparency, and reliability in AI applications. From speeding up claims processing to enhancing internal communications, discover how Zurich is leveraging […]
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As AI-driven threats increase across the APAC region, so do enterprise fraud management technologies. Find out what fraud management professionals in APAC should pay attention to when evaluating solutions and vendors.
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As IT environments become more complex and alert fatigue grows, the solution isn’t more controls — it’s systematic testing through an attacker’s lens. Find out how your Zero Trust strategy can benefit from this approach in this preview of a new report.
Blog
Given the increasingly volatile geopolitical environment, Microsoft customers are requesting more details on the company’s digital sovereignty posture. Consequently, Microsoft has now updated its sovereign cloud offerings to include details for Sovereign Public Cloud, Sovereign Private Cloud, and National Partner Cloud. Find out what this means and how it may impact your strategy in this post.
