Blog
The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
Blog
Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, Plotting the Path for Partner Attribution, highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.
Blog
Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote: AI, our jobs, the uncertainty many are feeling in this moment, the need to remain relevant, and […]
Blog
Understand the changes in the commerce search market and lessons learned from the most recent Forrester Wave™ evaluation.
Blog
Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
Podcast
Recurring CX Cast guest Su Doyle joins Angelina to dive into stakeholder management, discussing how to identify and prioritize stakeholders and various tools and strategies to engage them effectively. Su shares valuable insights on creating stakeholder personas and aligning metrics to drive collaboration and success.
Blog
Insurance policyholders today want personalized service, seamless communication, and lightning-fast responsiveness. To deliver on these expectations, agencies are turning to a powerful ally: insurance agency management systems (AMSes). Find out more about the AMS market and the value these systems deliver.
Blog
Experience research platforms help companies discover and define opportunities, test concepts and prototypes, and evaluate user and customer experiences.
Blog
On the anniversary of Brian Niccol taking the reins, we look at the foundation he has laid for the future.
Blog
Since insider risk is more about people than PCs, security and insider risk management pros must make an unlikely new ally: their colleagues in HR. Find out how HR can help reduce insider risk in this preview of our upcoming Security & Risk Summit.
Blog
Has Hyland finally found its groove? Get a review of the key announcements from the recent Hyland Community Live user conference in Las Vegas.
Blog
In einer Zeit des Wandels und der Unsicherheit können Technologieführer entweder weiterhin reaktiv bleiben oder die sich ihnen bietenden neuen Chancen nutzen. Erfahren Sie, wie der Technology & Innovation Summit EMEA von Forrester Ihnen dabei helfen kann, sich auf das technologische Chaos vorzubereiten und in dem heutigen volatilen Umfeld hohe Leistungen zu erzielen.
Blog
Viele Führungskräfte im Technologiebereich tun Artificial General Intelligence entweder als ferne Fantasie ab oder reagieren darauf mit unnötiger Besorgnis. Es gibt jedoch einen ausgewogeneren und praktischeren Weg nach vorne. Erfahren Sie mehr auf unseren bevorstehenden Technology & Innovation Summit EMEA.
Blog
Für Führungskräfte im Technologiebereich, die einen Budgetplan für 2026 erstellen möchten, ist die Lage unklar. Erfahren Sie, wo IT-Organisationen investieren und wie Einsparungen Experimente fördern können.
Blog
Obwohl Volatilität die Budgeterwartungen gedämpft hat, sollten sich Führungskräfte auf das Unerwartete vorbereiten. Die Budget Planning Guides 2026 von Forrester können Ihnen dabei helfen, in dieser Budgetplanungsphase die richtigen strategischen Entscheidungen zu treffen.
Blog
As AI transforms all phases of the content lifecycle, it’s critical for organizations to perform a status check. Our B2B Content Engine Maturity Assessment offers a starting point.
Blog
In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.
Blog
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Blog
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Blog
What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
