Blog
In the wake of a sweeping CDC leadership shakeup, deep cuts to mRNA vaccine research funding, and intensifying political debate over public safety, vaccine policy in the U.S. is fracturing under the weight of political and scientific discord.
Blog
Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges including technical debt.
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Localization in 2025 is about delivering personalized, context-aware experiences in every touchpoint. It’s more outcome-oriented than ever, aimed at helping businesses thrive in multilingual, multicultural global markets.
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IoT devices are a normal part of business and personal life. In enterprises, it is estimated that there are between six and 10 IoT devices for each employee, ranging from long-standing devices, such as printers and cameras, and industry-specific devices like warehouse scanners and medical infusion pumps to modern air quality monitors and soil moisture […]
Blog
We just released The Forrester Wave™: Secure Access Service Edge Solutions, Q3 2025, and the results mark a dramatic shift from the 2023 Wave on Zero Trust edge solutions.
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The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
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Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, “Plotting The Path For Partner Attribution,” highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.
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Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote.
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Understand the changes in the commerce search market and lessons learned from the most recent Forrester Wave™ evaluation.
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Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
Podcast
Recurring CX Cast guest Su Doyle joins Angelina to dive into stakeholder management, discussing how to identify and prioritize stakeholders and various tools and strategies to engage them effectively. Su shares valuable insights on creating stakeholder personas and aligning metrics to drive collaboration and success.
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Insurance policyholders today want personalized service, seamless communication, and lightning-fast responsiveness. To deliver on these expectations, agencies are turning to a powerful ally: insurance agency management systems (AMSes). Find out more about the AMS market and the value these systems deliver.
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Experience research platforms help companies discover and define opportunities, test concepts and prototypes, and evaluate user and customer experiences.
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On the anniversary of Brian Niccol taking the reins, we look at the foundation he has laid for the future.
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Since insider risk is more about people than PCs, security and insider risk management pros must make an unlikely new ally: their colleagues in HR. Find out how HR can help reduce insider risk in this preview of our upcoming Security & Risk Summit.
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Has Hyland finally found its groove? Get a review of the key announcements from the recent Hyland Community Live user conference in Las Vegas.
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In einer Zeit des Wandels und der Unsicherheit können Technologieführer entweder weiterhin reaktiv bleiben oder die sich ihnen bietenden neuen Chancen nutzen. Erfahren Sie, wie der Technology & Innovation Summit EMEA von Forrester Ihnen dabei helfen kann, sich auf das technologische Chaos vorzubereiten und in dem heutigen volatilen Umfeld hohe Leistungen zu erzielen.
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Viele Führungskräfte im Technologiebereich tun Artificial General Intelligence entweder als ferne Fantasie ab oder reagieren darauf mit unnötiger Besorgnis. Es gibt jedoch einen ausgewogeneren und praktischeren Weg nach vorne. Erfahren Sie mehr auf unseren bevorstehenden Technology & Innovation Summit EMEA.
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Für Führungskräfte im Technologiebereich, die einen Budgetplan für 2026 erstellen möchten, ist die Lage unklar. Erfahren Sie, wo IT-Organisationen investieren und wie Einsparungen Experimente fördern können.
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Obwohl Volatilität die Budgeterwartungen gedämpft hat, sollten sich Führungskräfte auf das Unerwartete vorbereiten. Die Budget Planning Guides 2026 von Forrester können Ihnen dabei helfen, in dieser Budgetplanungsphase die richtigen strategischen Entscheidungen zu treffen.
