Blog
CX leaders are facing a familiar challenge: despite years of journey mapping, results are still inconsistent, slow to scale, and hard to tie to business outcomes. Our latest Buyer’s Guide: Customer Journey Management Platforms, 2026, based on interviews with 30 organizations across industries and maturity levels, shows why that’s changing – and what executives need […]
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Discover key banking trends from 2025 and predictions for 2026. Stay ahead with insights on digital banking, customer experience, and AI.
Blog
We are seeing a great pivot underway as technology companies paddle out to catch the next big AI wave. Domain-specific platforms with capabilities operated by orchestrated AI agents are architecting the next decade. Vendasta faced a challenge familiar to many technology companies: alleviating client engagement pain points while limiting the impacts of efficiency and tool […]
Blog
Hg Capital’s agreement to acquire OneStream for $6.4 billion marks a pivotal moment in the enterprise performance management landscape. This transaction is one of the largest take-private deals in the sector since Thoma Bravo’s $10.7 billion acquisition of Anaplan in 2022. OneStream’s brief stint as a public company, following its July 2024 IPO, saw it […]
Blog
OpenAI’s recent partnership with b.well marks a pivotal moment in healthcare technology. With ChatGPT Health, OpenAI is integrating consumer medical records through b.well’s data connectivity infrastructure, aiming to deliver personalized interactions. This collaboration is a direct response to the surge in healthcare-related ChatGPT conversations. The message is clear: Consumers are eager for timely, simplified explanations of their medical care […]
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Find out why autonomous testing matters more now than ever and get four key findings from our new Wave™ report on autonomous testing platforms.
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The uncomfortable truth is that AI in sales can quickly become table stakes, unless it fundamentally transforms how your organization learns and decides. Learn how leading orgs achieve sustainable advantage when they integrate AI into how they operate.
Blog
Big names in smart manufacturing, such as Bosch and Siemens, used the recent CES trade show to showcase partnerships and growing AI powers. Find out more in this detailed review of the show.
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European B2B marketers enter 2026 with both optimism and urgency. The organizations that win will be those that master the fundamentals — turning data into decisions, strengthening partner networks, and unifying teams around customer value.
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Learn the key steps to managing platforms and portfolios and see how Forrester’s Portfolio Model helps vendors grow using integrated solutions.
Blog
Enterprise architecture (EA) is having a moment. After years of being dismissed as slow, rigid, or misaligned with agile ways of working, EA is now at the center of one of the fastest‑growing, most strategic software markets. Our latest research confirms that the EA management suite market has surpassed $1 billion and its momentum is transforming […]
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Economic headwinds, environmental science backlash, and increased political polarization — including around climate change — are slowing the dynamics of the green transition.
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Enterprise architecture (EA) leaders face unprecedented pressure to cut through complexity. Technology portfolios are sprawling, operating models are in flux, and the mandate for strategic alignment has never been more urgent.
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The new Forrester Wave™ and Buyer's Guide details how AI is changing the way static application security testing (SAST) solutions are used. Learn more in this preview of the report.
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VMware migrations are no longer a theoretical exercise. Infrastructure and operations leaders are actively reassessing their VMware environments, driven by cost pressure, licensing uncertainty, and broader platform modernization goals. Learn how Forrester’s new VMware Migration Checklist can bring structure to your VMware migration approach.
Blog
As we head into 2026, learn how to improve your CX using the latest Net Promoter Score rankings from Forrester’s annual customer experience benchmark study.
Podcast
Co-hosts Martin Gill and Angelina Gennis reflect on the past year of CX Cast episodes, including coverage of evolving themes like AI and insights-rich interviews with over 20 external guests. But 2026 will be bigger, with new live events and ever-expanding research coverage. What’s a gaming expert got to enhance your roadshows? Why’s Martin heading […]
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IFS’s Industrial X Unleashed 2025 event promised a future where industrial AI and robotics redefine operations. While the vision is compelling, the journey to digital workers, predictive maintenance, and autonomous workflows is complex.
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AEO demands broader, more intensive collaboration than SEO. Learn how roles should change and where they should intersect in a zero-click world.
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CMOs who prioritize alignment with product leaders more effectively drive growth initiatives and improve efficiency. Find out which best practices these CMOs consistently apply in this preview of a new report.
