Blog
Digital employee experience is no longer optional - it's essential. In my first Forrester blog, I share my journey, why I joined Forrester, and what's top of mind for me as I begin identifying where to focus my research to help clients shape the future of the digital workplace.
Blog
In January, a client approached me about upskilling their product marketing team. They wanted to do a webinar series for junior staff. I offered that, to see real growth, they’ll need to add some time for the leadership team to set goals and train on coaching. The call went quiet until the head of the […]
Blog
The 10th annual JFrog SwampUp user conference was held in the idyllic Napa Valley, far from swamps and mosquitoes but full of “frogs” (what JFrog employees call themselves). The conference is kept small and intimate by design. This gave customers, analysts, press, and investors the ability to interact directly with JFrog management and each other. […]
Blog
The incident is not just a cybersecurity failure — it’s a business crisis and a wake-up call for the broader sales technology market.
Blog
Discover why outdated sales models are holding businesses back and how embracing revenue process transformation can unlock faster growth, better buyer engagement, and stronger sales leadership. Join us at Forrester’s B2B Summit EMEA to explore bold strategies for leading change.
Blog
Despite widespread adoption of AI tools by individual employees, most organizations in APAC remain stuck in pilot purgatory. Our recent Technology & Innovation Summit APAC event revealed how four leading companies are breaking through this paradox — lessons that CIOs and CTOs can apply in their companies.
Blog
Huawei Connect 2025 was more than showing off new products. This year topics such as export controls and supply chain constraints dominated the conversation. Find out more in this event review.
Blog
CrowdStrike held its Fal.Con 2025 conference recently and not surprisingly for a cybersecurity vendor event in 2025, AI dominated. Get our highlights and key takeaways here.
Blog
Workday’s inherent strength has been built on the “power of one” — a unified, organic architecture that doubles down on stability and simplicity above all else. At Rising 2025, Workday committed to maintaining this foundation while simultaneously executing a fundamental strategic expansion. Workday is repositioning from a closed best-of-breed application suite to an open AI […]
Blog
Trust in health insurers is low. This year’s data makes the hard truth impossible to ignore: Only 25% of noncustomers and 54% of customers describe health insurers as trustworthy. US consumers are bracing for a historic rise in premiums for 2026. They are questioning whether insurance is a worthwhile expense, just as they are increasingly […]
Blog
Forrester’s Total Experience Score shows that many European banks aren’t delivering on brand promises. Explore which banks lead in customer and brand experience.
Blog
Find out how the Trump administration's executive order imposing a $100,000 fee on new H-1B visa applications impacts IT service providers and leaders at US companies.
Blog
In an ideal world, marketers have constant access to industry-leading tools and knowledgeable experts that provide transparent and accurate measurement, connecting every marketing activity to real, measurable business outcomes.
Podcast
Martin and Angelina explore the role of change management in CX transformation. Drawing from Angelina’s latest research and Martin’s past experiences, they unpack why CX programs stall and how organizations can better embed change into their operations. The conversation covers emotional engagement, leadership, AI, and practical strategies for driving lasting change.
Blog
Millennials and Gen Zers are reshaping B2B buying with digital-first expectations, leaving traditional sales and marketing tactics behind. If your revenue is flatlining, it might be time to rethink your approach.
Blog
Find out more about Tencent’s sovereign cloud solution, Tencent Cloud Enterprise, which it is using to pursue overseas business expansion.
Blog
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
Blog
A new report, “Amplify Customer Voices To Support Buying Decisions,” helps organizations understand their customers’ influence on B2B buying decisions and provides guidance on nurturing knowledgeable customers to share their experiences with buyers.
Blog
It’s that time of year — when we examine what’s top of mind for B2C CMOs in the US as they plan for the upcoming year. 2026 brings a renewed focus on CX and customer loyalty while AI hype starts to shape into real AI capabilities. Forrester’s Q3 2025 CMO Pulse Survey provided a list […]
Blog
The cybersecurity industry is in the middle of a land grab as AI security M&A heats up. In just 18 months, eight major vendors — including Check Point, Cisco, CrowdStrike, F5, and Palo Alto Networks — have spent upwards of $2.0 billion acquiring startups focused on securing enterprise AI. AI for security is already poised to disrupt […]
