Carrie Rediker

VP, Principal Analyst

Forrester Bio

Author Insights


Use Pilots To Evaluate Demand Initiatives Before Investing Significant Time And Money

Laura Cross March 24, 2022
A pilot allows an organization to prove or disprove a hypothesis. It can also help an organization understand what changes are necessary before a full-scale implementation. Applying lessons from a pilot program increases the chances of being successful when a new process or technology is implemented or when resources are added on a larger scale. […]

Overcoming Friction In Demand Marketing Program Planning

Laura Cross February 12, 2022
Demand program owners need a repeatable approach to program creation. Yet lack of needed input, insight, and integration can mean the same pain points keep occurring.

Tips From Santa On Real-Time Chat

Carrie Rediker December 14, 2020
This crazy year has made us long for the nostalgia of a simpler time when carolers went door to door singing “On the fourth day of Christmas my true love gave to me four calling birds …” and children mailed handwritten wish lists to Santa.

Enabling B2B Remote Teams

Carrie Rediker October 20, 2016
  • Join SiriusDecisions in Austin this November for the second annual Technology Exchange
  • Learn how remote teams can collaborate on projects, planning, workflows and approvals
  • Discover capabilities to facilitate distributed communication and collaboration

Austin Is a Great Place to Visit for TechX

Carrie Rediker September 8, 2016
  • Join SiriusDecisions in Austin this November for the second annual Technology Exchange
  • This year’s event will feature brand-new SiriusDecisions frameworks and research findings
  • Network with smart marketing and sales leaders in “The Live Music Capital of the World!”

“Hello, Coworker!” The Effectiveness of Face-to-Face Workshops for Strategic Marketing Planning

Carrie Rediker August 4, 2016
  • Increase alignment among teams through in-person workshops
  • Foster a work environment that encourages brainstorming and experimentation
  • Technology does not replace the utility of in-person interactions for planning exercises