Chris Mines

SVP, Research Director

Author Insights

Blog

What The US Infrastructure Bill Means To You

Renee Murphy November 10, 2021
After months of negotiations in Congress, the Infrastructure Investment and Jobs Act is about to become law. This new law will address specifics such as climate change, sustainability, and cybersecurity that all have specific requirements which, in turn, will drive your policy and regulation in the future. If you do business with the US federal […]
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Blog

Retailers: Stop The Bots From Further Wreaking Havoc With Your Supply Chain

Sandy Carielli November 8, 2021
Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.
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Blog

Facebook Shuts Down Face Recognition System On Its Platform

Merritt Maxim November 4, 2021
Facebook's recently announced its decision to no longer use facial recognition in its platform. What does that mean for the long-term?
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Blog

Predictions 2022: As Digitization Accelerates, Lack Of Equity, Labor, And Trust Will Plague Healthcare

Natalie Schibell November 1, 2021
The pandemic tested the healthcare industry in unprecedented ways in 2021. In the year ahead, COVID-related challenges — as well as new challenges and opportunities — will shape the healthcare landscape.
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Video

Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role

Lori Wizdo October 28, 2021

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Blog

The Metaverse Won’t Fix Facebook

Mike Proulx October 25, 2021
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.
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Blog

Oh, Snap: Data Deprecation Cuts Into Revenue

Stephanie Liu October 22, 2021
Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business as he reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook’s and Twitter’s stocks as well. ATT, which rolled out in April with iOS 14.5, requires users […]
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Blog

Halloween Comes Early For Syniverse, FB, And Twitch — What We Can Learn From Their Spooky Outages Plus Breaches

Jeff Pollard October 7, 2021
As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October, and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […]
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Blog

Demand Program Plays: Get And Move Buying Group Members Through The Waterfall

Laura Cross October 7, 2021
Traditional acquisition and nurture programs have ignored the reality of how buyers work together. Buyers work as a group to make a unified decision. As organizations embrace the reality of buying groups, demand programs must change from focusing on individuals to opportunities. The new B2B Revenue Waterfall needs demand programs to get new opportunities into […]
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Blog

Demand Programs — Using Rules To Design Program Flows

Laura Cross October 7, 2021
Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program. Demand programs have program objectives with corresponding program plays to get and move opportunities with connected buying group members through the B2B Revenue Waterfall. Demand program plays are different types of programs to support demand program objectives of activate, […]
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Blog

Facebook’s Outage: Breaking The Ad Empire — For A Day?

Mike Proulx October 4, 2021
The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.
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Blog

MRM Is Your Essential Marketing Workhorse In The Pandemic And Beyond

Stephanie Liu September 14, 2021
Insulation. Plumbing. Circuit boards. Marketing resource management (MRM) tools. All things that aren’t front and center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels — critical […]
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Blog

Zero Trust For Healthcare Orgs Is Just What The Doctor Ordered

Christopher Sherman July 29, 2021
Healthcare data is low-hanging fruit for hackers. Learn how adopting a Zero Trust strategy can help keep your data safe.
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Blog

It’s Time For The Infosec Industry To Address Gender Bias And Bullying Head On

Jinan Budge July 11, 2021
The week of June 28 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. Men and women took […]
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Blog

The Cyber Insurance Roller Coaster: As Demand Speeds Up, Some Insurers Disembark

Heidi Shey June 28, 2021
The first half of 2021 has been anything but quiet for cyber insurance. Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private sector but also from the public sector. Some are trying to navigate acquiring a cyber insurance policy for the first time, […]
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Blog

Trusted Third-Party Phish Is The Catch Of The Day

Joseph Blankenship June 2, 2021
We warn users not to click on suspicious emails and not to open emails from untrusted senders to prevent users from being phished. Sender identity is one of the filtering mechanisms in email security solutions. But what happens when a trusted sender’s email account is compromised and an attacker uses that access to send emails […]
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Blog

National Poetry Month And The Case For Whimsy In Security & Risk

Sandy Carielli April 5, 2021
We all need a bit of whimsy in our lives. This is not just an excuse for a whimsical blog post, though there is that. Whimsy and laughter build bridges. And in the security world, where empathy is a critical resource, whimsy can be a first and recurring step in connecting with the teams outside […]
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Blog

Announcing The Forrester New Wave™: Cybersecurity Risk Ratings Platforms, Q1 2021

Paul McKay February 25, 2021
The cybersecurity risk ratings (CSR) market is a bit like Marmite or SPAM (the pork product in a can, not the unwelcome emails) — some customers love it, others hate it. We see examples of both extremes in our customer interactions, interviews, and research on this market. Our responsibility as analysts is to highlight where […]
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Blog

GRC And IAM — Better Together

Sean Ryan February 11, 2021
Struggling to define where GRC ends and IAM begins? Get a clear breakdown of how the two functions should work together in a broader risk management strategy.
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Blog

It’s Time To Put Security And Privacy Front And Center For Virtual Care

Arielle Trzcinski December 22, 2020
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry. Some […]
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