Blog
Most B2B organizations track win rates, but few understand why they win or lose deals. Without identifying the root causes, you’re flying blind − and risk making decisions based on assumptions rather than facts. Done right, buyer feedback can boost win rates, sharpen positioning, and drive growth. CRM data and sales anecdotes don’t always tell […]
Blog
This morning, following an expedited (and closely watched) bidding process, Netflix announced that it has entered into a definitive agreement with Warner Bros. Discovery (WBD) to acquire Warner Bros., including its studios, HBO, and HBO Max. What’s not included in the deal? WBD’s linear TV networks — CNN, TNT Sports, and Discovery Channel — which […]
Blog
Gen Zers Break From Millennials On Holiday Social Shopping Gen Z has long led in browsing, discovery, and shopping on social media — and our recent pulse check with our online community shows that social media’s influence is stronger than ever. We surveyed 554 members of our Market Research Online Community and asked which media […]
Blog
If you’ve talked to Forrester about customer feedback management (CFM) solutions in the past year or so, it’s likely you got a two-for-one deal. Boris Evelson and I have increasingly found ourselves co-advising both buyers and vendors about how customer experience (CX) leaders can more effectively analyze customer feedback from a variety of channels. Advanced […]
Blog
Sales onboarding works best when HR and revenue enablement remain distinct. HR handles compliance, culture, and employee provisioning, while enablement equips sellers with knowledge of buyer personas, sales processes, and product fundamentals. Clear separation ensures that new sellers know where to turn for support and accelerates their path to productivity.
Blog
The choice of agentic AI technology for enterprise leaders is best understood as an ecosystem of tech vendors that align with three functional planes, based on the need to: 1) build agents; 2) embed them into business workflows; and 3) manage and govern them at scale. These needs represent functional planes rather than strict layers […]
Blog
As consumer marketing grows more complex in the age of AI, B2C marketing operations must evolve to provide structure, efficiency, and governance. Our new initiative blueprint offers a step‑by‑step framework to help marketing leaders establish purpose, define remit, and leverage technology to strengthen their operations function.
Blog
The 10th anniversary of KubeCon + CloudNativeCon North America in Atlanta was both a celebration of progress in the open-source community and a moment of reflection about the challenges facing that same community amid change.
Blog
The Federal Employee Viewpoint Survey (FEVS) has been canceled for 2025, leaving a data gap for agencies that rely on it to understand workforce sentiment and engagement.
Blog
Tap into the insights from Forrester’s annual review of 116 brands during 2025’s record-breaking Black Friday and Cyber Monday sales.
Blog
It used to be that you could think of ServiceNow services almost exclusively in the context of IT service management (ITSM) implementations, but the ServiceNow services market has decisively moved beyond those traditional confines.
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For those of us of a certain generation, “Black Friday” invokes memories of the Cabbage Patch Kid riots of 1983.
Blog
Governance, risk, and compliance (GRC) platforms are officially old enough to be in grad school. In our 2023 market evaluation, GRC technology turned 20 years old but was still figuring out what it wanted to be when it grew up.
Podcast
Angelina is joined by VP, principal analyst Maxie Schmidt to dive deep into the phenomenon of metrics obsession in organizations, exploring why it happens, its symptoms, and how CX leaders can move from dysfunctional measurement practices to a culture of measurement mastery. Drawing on their keynote experiences and research, they discuss the impact of metrics on employee experience, organizational culture, and customer outcomes.
Blog
Internal communications is more than pushing information to employees. It is a strategic function that includes messaging and channels for communications, engagement, and feedback as a critical driver of employee experience.
Blog
Digital content will continue to be shaped by enterprises both investing in and looking to gain practical business value from genAI solutions. Here’s how we foresee digital content evolving.
Blog
People in software development tend to have mixed feelings about metrics.
Blog
A strong security culture is the foundation of an effective security program. That’s why we’re revisiting essential research that explores how to build a security champions network, examining how security champion networks can help scale influence, embed security into everyday decisions, and foster trust across the business.
Blog
India's Digital Personal Data Protection Act is now fully operational, and it applies to all organizations that process the digital personal data of individuals in India. Read five recommendations for CIOs to respond.
Blog
The move marks a departure from PANW's security pure-play roots. What's behind the acquisition, and what does it means for PANW and Chronosphere customers going forward?
