Mark Grannan

Senior Analyst

Author Insights

Blog

SEO And Site Search: Not Quite The Match Made In Heaven

Mark Grannan November 11, 2019
Opportunities exist to link the two strategies to improve customer experience and conversion. Learn how.
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Blog

A Content Strategy Tale — Good Bridges Make Good Neighbors

Mark Grannan October 21, 2019
I recently published a report on content. This time, however, technology does not take center stage. It’s an ingredient for sure, but instead, a new operational paradigm steals the spotlight. The main reason: Change management — the intersection of org structure and culture — is the biggest barrier to success in digital experience initiatives (see the “Forrester Infographic: The State Of DX, […]
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Blog

Does Unicorn-Level Funding Signal That The New Era Of CMS Has Arrived?

Mark Grannan October 18, 2019
Recently, the CMS market has been swimming in funding rounds and PE buyouts, with many, many zeros behind each announcement. Below is a recap of some of the most recent events, working backward since the beginning of 2018. So far, it’s nothing out of the ordinary . . . but looking at this visually with […]
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Blog

Rated H For Headless (Is Headless CMS For Mature Audiences Only?)

Mark Grannan August 13, 2019
My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“). However, […]
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Blog

DX Platform: Strategy, Software, Or Both?

Mark Grannan July 9, 2019
What is a digital experience platform? We explain what they are, what they’re good for, and how we rate them.
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Blog

What Open Source’s Collision With PaaS Means For Drupal And WordPress Services: FORR in 3 Video

Mark Grannan May 14, 2019
Please check out our second FORR in 3 episode. FORR in 3 is a new video blog series on commerce, content, and services. In this episode, Amanda LeClair and I discuss my recent research on the trends shaping the open source and CMS landscape, especially what it means for organizations investing in Drupal and WordPress […]
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Blog

Thoughts On DX: Headless Vs. AI/ML

Mark Grannan March 22, 2019
I have been noodling on the future of digital experience (DX) for the better part of six years. Today I want to run a hypothesis past you: Headless architecture and AI/machine-learning (ML) automation are competing for the future (and soul) of the DX tech stack. So let’s examine both sides of this equation: 1.) Headless, […]
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Blog

Uncovering 2020 Digital Experience Priorities: It’s That (Survey) Time Of Year!

Mark Grannan March 7, 2019
This week, we launched our annual panel survey on digital experience (DX) priorities, challenges, and strategies. If you’re a leader, decision maker, or influencer of your enterprise’s DX strategy, we’d love to have your input. Why take the survey? More responses = better data, which we will share with all survey takers and will then fuel […]
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Video

DAM Or Web CMS? Part 2: Find Out Which DX Technology You Need For Workflow And Delivery

Nick Barber December 4, 2018
In the second part of our series, we take a look at workflow and delivery and where digital asset management and web content management systems excel. If you haven’t seen the first part of our analysis, make sure you check it out. Do you need more help? Forrester clients can set up an inquiry with […]
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Blog

A Tantalizing Sequel To Web CMS Is Coming Soon

Mark Grannan November 15, 2018
After months of research, I am excited to publish our evaluation of the web CMS market (Forecast, Now Tech, and Forrester Wave™). Thank you to all the folks who worked so hard to make this happen! I firmly believe that enterprise customers need these solutions to be their partner and platform to build, deliver, and optimize amazing experiences on channels such as web and mobile. But there […]
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Video

DAM Or Web CMS? Find Out Which Digital Experience Technology You Need

Nick Barber November 7, 2018
We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (web CMSes). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow, and delivery. In our first video, we tackle users and assets. Do you need […]
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Blog

Sitecore’s Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer

Nick Barber October 10, 2018
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed the “Experience Platform”) — which started with web CMS, then progressed to eCommerce and customer profile management — means that Sitecore has a stronger […]
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Blog

C/4HANA: SAP’s Industrialization Of Customer Engagement

John Bruno June 5, 2018
SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya). C/4HANA attempts to remind […]
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Blog

C/4HANA: SAP's Industrialization Of Customer Engagement

John Bruno June 5, 2018
SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya). C/4HANA attempts to remind […]
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Blog

The Magento Acquisition Finally Moves Adobe “Beyond Marketing,” But It’s Just The First Step

Mark Grannan May 22, 2018
On Monday, Adobe announced its $1.68 billion acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce, and Oracle. Why Magento? A number of commerce-centric offerings exist on the market — but none of them are like Magento. Magento has not only demonstrated growth, but it also boasts a vibrant community of developers and […]
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Blog

Q&A: Digital Experience Platform Wave 2017

Mark Grannan October 5, 2017
Two weeks ago my colleague Ted Schadler and I published our Wave on the Digital Experience Platform market (link) and an accompanying trends report (link). We’re grateful to all those** who contributed. While our analysis speaks (mostly) for itself, I want to tackle a few questions that have been popping up. I have cherry picked […]
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Blog

The Next Step In Web CMS Evolution

Mark Grannan January 24, 2017
Today, we publish the Forrester Wave™: Web Content Management Systems, Q1 2017 after three months of research and another month of writing and editing. Today, we can step back and begin to help our clients leverage this research to shape their digital experience strategy. But first, a special thank you to my colleagues Danielle Geoffroy, Allison […]
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Blog

{Salesforce + Demandware}: DX Reactions and Predictions

Mark Grannan June 2, 2016
Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B.   Reaction: At first glance these two software vendors compliment each other well because there is so little redundancy — Demandware filling a commerce gap in the Salesforce portfolio. However, it’s more complicated than that. From the DX platform angle, Salesforce is acquiring a […]
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Blog

Digital Experience Software: Best-Of-Breed or Suite? Yes.

Mark Grannan October 23, 2015
by Mark Grannan and Ted Schadler (click to see his post) The market for digital experience software is rapidly expanding — as in thousands of vendors in the market – and it’s also converging on a core set of six core capabilities led by content, customer data, marketing, and commerce. We call this convergence a digital experience […]
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Blog

China CDN Alternatives After Verizon’s EdgeCast CDN Outage

Mark Grannan November 18, 2014
(note: blog collaboration by Mark Grannan, Phillip Karcher and Charlie Dai) Are you an EdgeCast (now part of Verizon) customer? Chances are good that your traffic into China over the past week has been interrupted or blocked. Verizon claims this is without “rhyme or reason” in their statement.  We can look to the past to see that content censors […]
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