Sean Corcoran

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Defining Earned, Owned, And Paid Media

Sean Corcoran December 16, 2009
The terms “earned, owned, and paid (aka bought) media” have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Nokia was an early pioneer in this space […]
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