Featured Blogs

Customer experience for IT (CX4IT) is a concept that transforms how IT operates, placing customers at its center. Forrester Principal Analyst Gordon Barnett explains how to build experience-driven IT organizations and why it matters. We discuss how CX pros can inspire, inform, and collaborate with IT leaders to achieve great CX for IT.   Featuring: […]

As an IT organization grows, it eventually hits a point where spreadsheets aren't enough to assess its capabilities. This updated IT capability map can help assess your digital and IT organization's capabilities as well as its deficits, gaps, or redundancies.

Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.

Boomi recently announced two acquisitions: federated API management startup APIIDA and TIBCO’s Mashery API management. Get a quick take on the impact of these deals in this post.

New hotspots have emerged for money launderers in the APAC region. Learn the latest anti-money laundering trends and how innovative technology including generative AI can help address the challenges.

I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and […]

AppGen platforms will integrate the steps of software analysis, development, security, testing, and delivery by providing TuringBots for both low-code and high-code development spanning every step — all while incorporating the principles of agile and DevOps along the way.

Broadcom has implemented unexpected changes in the wake of the VMWare deal that are disrupting and alienating technology leaders. Get up to speed on the latest changes and some recommended next steps in this post.

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024, is released, I can share an update of my perspective on the MACH Alliance. Four member companies were in the B2B commerce solutions Wave mix this time around, and more espoused their architectural virtues (some didn’t qualify for MACH membership, and some didn’t qualify […]

Welcome back to Forrester’s blog series, 50/50, where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]

The B2B commerce solutions market is no longer stuck between choosing either cloud architecture or robust features. Get tips on provider selection in this preview of a new Wave report on B2B commerce solutions.

Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.

The Forrester Wave™: Commerce Solutions For B2B, Q2 2024, reveals that public clouds help vendors refocus on their markets by narrowing what used to be a chasm between being feature-rich or being architected for today. Now, B2B businesses can find a commerce solution provider that gives them the best of both: Architecture alliances let commerce […]

Foundation models are the basis of the generative AI revolution. Acquiring foundation models from external providers will soon become the norm. Here is an APAC-focused view of AI foundation models.

Brand investments are like retirement investments. The idea is to invest regularly and consistently starting as early as possible, knowing that by the time retirement hits, the value will have accrued over time and the investments will have compounding returns. When we begin the uphill climb of investing, the returns may feel modest. It’s difficult […]

Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair — this vital organ can […]

Anaplan announced plans to buy Fluence Technologies, a provider of financial close, consolidation, and reporting software. Get a brief analysis of how this deal could impact the broader market.

We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]

In today’s cybersecurity environment, threat detection is key. In this episode, Principal Analyst Brian Wrozek and Senior Analyst Janet Worthington discuss the top five cybersecurity threats in 2024 and how organizations can protect themselves.