William Band

Author Insights


How To Succeed With CRM: The Critical Success Factors

William Band July 31, 2013
To succeed in the age of the customer, business and IT leaders that that support “front-office” business processes cannot afford failed technology initiatives. CRM technology projects can be costly, affect many employees within the organization, and can suffer from a lack of vendor support. To understand the types and prevalence of the pitfalls that you […]

How To Calculate The ROI Of CRM

William Band May 21, 2013
My clients ask for help quantifying the financial impacts of implementing a CRM technology solution. CRM initiatives must not only be technically sound but must answer the question “What will we get for our money?” In my new report, Quantify The Business Value of CRM, I provide an overview of Forrester’s Total Economic Impact (TEI) […]