Blog
Customer-led B2B companies make postsale digital experiences more streamlined and self-directed without much additional investment.
Blog
In a recent example of why managing insider risk is critical, cryptocurrency exchange Coinbase announced that it was the target of an extortion scheme enabled by insiders. Coinbase published a blog indicating that malicious actors recruited overseas contractors who were support agents for the firm to gain access. The cybercriminals then attempted to extort the […]
Blog
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Blog
IT services firms recently reported their January–March 2025 quarterly numbers, and the results weren’t pretty. Most firms not only reported slower growth for the quarter but also lowered their forecasts for the next financial year. I dug into the details of what’s at play behind this mellow performance, and here’s what I found. To begin […]
Blog
Messaging in the era of the buying network requires a more thoughtful approach — one that prioritizes building connected messaging that engages not only our buyers but all of the stakeholders and AI tools that they are increasingly turning to.
Blog
Our annual report on the state of application security is one of our favorites. We love digging into the data to see how priorities and adoption have changed. This year, the explosion of AI in applications and in-application development exacerbated existing trends and introduced new concerns. Here are some areas that got our attention. AI […]
Blog
RSAC is the largest cybersecurity conference in the world. Leaders and practitioners across all sectors come together to tackle challenges, all under the maxim of “managing risk.” But what does “risk” actually mean at a security conference? Is it a mythical pursuit? Marketing buzzword? Or generic substitute for “the thing we need to detect/prevent/remediate”? RSAC […]
Blog
Boardrooms are abuzz with meetings to tackle head on the reverberations of country-specific US tariffs on the world and the subsequent retaliatory measures from large global trading partners, such as from Canada, China, the EU, Mexico, etc. These organizations, transcending industries, are all grappling with increased costs, disrupted supply chains, and heightened uncertainty. The automotive […]
Blog
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
Blog
Global capability centers (GCCs) are surging in popularity. Nasscom’s recently concluded GCC Summit 2025 showcased the evolution of the country’s rapidly evolving GCC ecosystem.
Blog
Attention, all B2B leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Awards are calling for entries — this is your golden opportunity to showcase your extraordinary achievements.
Blog
How can you make your customer advocacy program more proactive, more transparent, and more motivating to customers? With technology. Higher-performing customer advocacy programs lean on technology to scale customer advocate sourcing, management, activation, and measurement.
Blog
An internal developer portal (IDP) is a framework for building DevOps platforms that offer discoverable, self-service IT infrastructure and automation services, helping developers manage IT services efficiently. Learn how IDPs like Backstage can help streamline workflows, reduce context switching, and enhance governance among developers.
Blog
Forrester’s new interactive data summary of its Healthcare Practitioners Survey, 2024, helps healthcare leaders and organizations make better data-driven decisions.
Blog
S3NS, established three years ago, is a cloud hosting company that aims to deliver a sovereign and secure cloud solution for the French market. Formed as a joint venture between Google and Thales, S3NS adheres to strict governance rules to ensure compliance with French sovereignty requirements.
Podcast
All those reasons why customer obsession is too hard don’t matter. Customer experience wins business. VP, Principal Analyst Shar VanBoskirk explains how customer obsession is not just a goal, but a continuous practice that can lead to significant improvements in customer experience and business efficiency. She shares real world examples, challenges in measuring customer obsession, and […]
Blog
New Figma products embrace AI, but Figma Sites fails to adhere to accessibility standards.
Blog
In today’s volatile business environment, executives face the dual challenge of optimizing costs while maintaining exceptional customer experiences. Our new report, The Golden Thread From CX To Value Streams Reveals Optimization Opportunities, offers a strategic approach to navigating these complexities.
Blog
When will quantum computers will be able to break asymmetric cryptography and algorithms? And what steps should you take to prepare? Find out in this preview of a report on quantum security.
Blog
Adaptability and agility will differentiate healthcare organizations that flourish amid volatility. Learn how in this preview of our new report, “Healthcare Leaders: How To Thrive Through Volatility.”
