Blog
In an ideal world, marketers have constant access to industry-leading tools and knowledgeable experts that provide transparent and accurate measurement, connecting every marketing activity to real, measurable business outcomes. With the latest and most reliable methods at their fingertips, marketers can use strategic, tactical, and diagnostic insights to allocate budgets with precision, experiment confidently with […]
Podcast
Martin and Angelina explore the role of change management in CX transformation. Drawing from Angelina’s latest research and Martin’s past experiences, they unpack why CX programs stall and how organizations can better embed change into their operations. The conversation covers emotional engagement, leadership, AI, and practical strategies for driving lasting change.
Blog
Millennials and Gen Zers are reshaping B2B buying with digital-first expectations, leaving traditional sales and marketing tactics behind. If your revenue is flatlining, it might be time to rethink your approach.
Blog
Find out more about Tencent's sovereign cloud solution, the Tencent Cloud Enterprise (TCE), which it is using to pursue overseas business expansion.
Blog
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
Blog
A new report, "Amplify Customer Voices To Support Buying Decisions," helps organizations understand their customers’ influence on B2B buying decisions and provides guidance on nurturing knowledgeable customers to share their experiences with buyers.
Blog
It’s that time of year — when we examine what’s top of mind for B2C CMOs in the US as they plan for the upcoming year. 2026 brings a renewed focus on CX and customer loyalty while AI hype starts to shape into real AI capabilities. Forrester’s Q3 2025 CMO Pulse Survey provided a list of […]
Blog
The cybersecurity industry is in the middle of a land grab as AI security M&A heats up. In just 18 months, eight major vendors — including Check Point, Cisco, Crowdstrike, F5, Palo Alto Networks — have spent upwards of $2.0 billion acquiring startups focused on securing enterprise AI. AI for security is already poised to disrupt the […]
Blog
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty
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Forrester's B2B Summit EMEA, explore different facets of revenue process transformation and fast-track customer-centered growth.
Blog
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Start-Up Boston Week event.
Blog
When was the last time you saw someone on a unicycle trying to juggle a few bottles? Have you ever tried it? Sure, looks impossible, right? This is a familiar sight for technology leaders because that is the nature of their everyday existence. Deploying new capabilities? Managing cyber threats? Project running over budget? Just lost […]
Podcast
In 2019, former CX Cast co-hosts Sam Stern and Jenny Wise brought Jason Bradshaw, then Chief Customer Officer at Volkswagen Group Australia, to discuss customer and employee experiences. As Angelina notes in the introduction, Jason shares a brief autobiography that highlights where his passion for service began. The interview explores the connection between exceptional employee and customer experiences, emphasizing genuinely caring for both groups is essential to achieve business returns from CX improvements.
Blog
The HIRE Act has dramatic implications on outsourcing strategies and vendor agreements. Understand what you can do now to prepare.
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As the commerce landscape quickly evolves and shows new potential, Forrester's Commerce Services Landscape can help you identify and shortlist the vendors that can best drive your commerce transformation.
Blog
There is no doubt that the willingness to leverage AI for software development is high. Yet the reality is more complex than news sound bites might make it seem. Tech execs shouldn't think about eliminating software development roles but rather, reskilling their teams.
Blog
Forrester analysts visited the IAA-Mobility trade show in Munich this year. Here's some of what they saw, and some of what they missed.
Blog
The smart glasses category remains niche, but expect competition to heat up soon.
Blog
At the fifth Tencent Cloud International Summit, as part of the company’s wider Global Digital Ecosystem Summit in Shenzhen, Tencent made its strategic direction clear: It is accelerating two engines to drive future growth.
Blog
Learn the four key announcements that underscore Box’s commitment to AI and what they mean for Box customers.
