Blog
Forrester is proud to announce the winner and runners-up of the 2025 Enterprise Architecture (EA) Award for EMEA, recognizing organizations that exemplify outcome-driven architecture practices. We are honored to have The Open Group co-judge this year’s Forrester Enterprise Architecture Award again. This year’s submissions showcased how EA teams are driving measurable business impact through agility, […]
Blog
Forrester is proud to announce the winner and runners-up of the 2025 Technology Strategy Impact (TSI) Award for EMEA. This award recognizes organizations that exemplify high-performance IT (HPIT), continuously improving business results through technology by demonstrating alignment, trust, and adaptivity. We would like to congratulate this year’s winner, mBank, and runners-up TBC Bank and Philip […]
Blog
On Friday, the Trump administration issued an executive order imposing a $100,000 fee on new H-1B visa applications. This directly impacts IT service providers’ practice of bringing offshore IT talent on H-1B visas to serve US companies. They are not the only one impacted through. It also challenges the similar talent model followed by tech […]
Blog
In an ideal world, marketers have constant access to industry-leading tools and knowledgeable experts that provide transparent and accurate measurement, connecting every marketing activity to real, measurable business outcomes. With the latest and most reliable methods at their fingertips, marketers can use strategic, tactical, and diagnostic insights to allocate budgets with precision, experiment confidently with […]
Podcast
Martin and Angelina explore the role of change management in CX transformation. Drawing from Angelina’s latest research and Martin’s past experiences, they unpack why CX programs stall and how organizations can better embed change into their operations. The conversation covers emotional engagement, leadership, AI, and practical strategies for driving lasting change.
Blog
Millennials and Gen Zers are reshaping B2B buying with digital-first expectations, leaving traditional sales and marketing tactics behind. If your revenue is flatlining, it might be time to rethink your approach.
Blog
Find out more about Tencent’s sovereign cloud solution, Tencent Cloud Enterprise, which it is using to pursue overseas business expansion.
Blog
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
Blog
A new report, “Amplify Customer Voices To Support Buying Decisions,” helps organizations understand their customers’ influence on B2B buying decisions and provides guidance on nurturing knowledgeable customers to share their experiences with buyers.
Blog
It’s that time of year — when we examine what’s top of mind for B2C CMOs in the US as they plan for the upcoming year. 2026 brings a renewed focus on CX and customer loyalty while AI hype starts to shape into real AI capabilities. Forrester’s Q3 2025 CMO Pulse Survey provided a list […]
Blog
The cybersecurity industry is in the middle of a land grab as AI security M&A heats up. In just 18 months, eight major vendors — including Check Point, Cisco, CrowdStrike, F5, and Palo Alto Networks — have spent upwards of $2.0 billion acquiring startups focused on securing enterprise AI. AI for security is already poised to disrupt […]
Blog
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
Blog
Forrester’s B2B Summit EMEA will explore different facets of revenue process transformation and how to fast-track customer-centered growth.
Blog
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Blog
When was the last time you saw someone on a unicycle trying to juggle a few bottles? Have you ever tried it? Sure, looks impossible, right? This is a familiar sight for technology leaders because that is the nature of their everyday existence. Deploying new capabilities? Managing cyberthreats? Project running over budget? Just lost one […]
Podcast
In 2019, former CX Cast co-hosts Sam Stern and Jenny Wise brought Jason Bradshaw, then Chief Customer Officer at Volkswagen Group Australia, to discuss customer and employee experiences. As Angelina notes in the introduction, Jason shares a brief autobiography that highlights where his passion for service began. The interview explores the connection between exceptional employee and customer experiences, emphasizing genuinely caring for both groups is essential to achieve business returns from CX improvements.
Blog
The HIRE Act has dramatic implications on outsourcing strategies and vendor agreements. Understand what you can do now to prepare.
Blog
As the commerce landscape quickly evolves and shows new potential, The Commerce Services Landscape, Q3 2025, can help you identify and shortlist the vendors that can best drive your commerce transformation.
Blog
There is no doubt that the willingness to leverage AI for software development is high. Yet the reality is more complex than news sound bites might make it seem. Tech execs shouldn’t think about eliminating software development roles but rather reskilling their teams.
Blog
Forrester analysts visited the IAA Mobility trade show in Munich this year. Here’s some of what they saw and some of what they missed.
