Blog
TV’s stakeholders – consumers, advertisers, and publishers – are out of sync. Consumers love streaming TV but say they don’t want streaming TV ads due to their frequency and irrelevance. Advertisers adopt genAI to try to make ads more compelling but, according to one member of Forrester’s Market Research Online Community, “when brands use generative […]
Blog
To remedy Google’s monopoly in search, Judge Amit Mehta ruled that Google merely has to share limited search data with rivals and stop making exclusive deals with the likes of Apple and Samsung for Google’s preferential placement on devices. Judge Mehta’s ruling is a big win for Google, Apple, and answer engines like ChatGPT. It’s […]
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Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
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Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
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Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
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How do you make good decisions? That question is at the heart of many conversations I’ve had with clients about CX prioritization. Choosing what to do — and what not to do — is both an art and a science, and you can apply different levels of rigor to your process to enhance your ability […]
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Technical debt isn’t just a developer headache anymore — it’s a strategic business risk. Learn how technology lifecycle management can be a practical lever to pull to stop technical debt from overwhelming your organization.
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In the wake of a sweeping CDC leadership shake-up, deep cuts to mRNA vaccine research funding, and intensifying political debate over public safety, vaccine policy in the US is fracturing under the weight of political and scientific discord.
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Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges, including technical debt.
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Localization in 2025 is about delivering personalized, context-aware experiences at every touchpoint. It’s more outcome-oriented than ever, aimed at helping businesses thrive in multilingual, multicultural global markets.
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IoT devices are a normal part of business and personal life. In enterprises, it is estimated that there are between six and 10 IoT devices for each employee, ranging from long-standing devices, such as printers and cameras, and industry-specific devices like warehouse scanners and medical infusion pumps to modern air quality monitors and soil moisture […]
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We just released The Forrester Wave™: Secure Access Service Edge Solutions, Q3 2025, and the results mark a dramatic shift from the 2023 Wave on Zero Trust edge solutions.
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The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
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Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, “Plotting The Path For Partner Attribution,” highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.
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Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote.
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Understand the changes in the commerce search market and lessons learned from the most recent Forrester Wave™ evaluation.
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Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
Podcast
Recurring CX Cast guest Su Doyle joins Angelina to dive into stakeholder management, discussing how to identify and prioritize stakeholders and various tools and strategies to engage them effectively. Su shares valuable insights on creating stakeholder personas and aligning metrics to drive collaboration and success.
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Insurance policyholders today want personalized service, seamless communication, and lightning-fast responsiveness. To deliver on these expectations, agencies are turning to a powerful ally: insurance agency management systems (AMSes). Find out more about the AMS market and the value these systems deliver.
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Experience research platforms help companies discover and define opportunities, test concepts and prototypes, and evaluate user and customer experiences.
