Featured Blogs

Blog

The Seventh Wave: How AI Will Change The Technology Industry

George Colony July 2, 2025
As AI rewrites the rules of business, lessons from past technology shifts will only go so far. Forrester’s CEO examines the impact that AI will have on the big five consumer tech companies and the tech sector more broadly.
Blog

Master Tech Mayhem: Technology & Innovation Summit Comes To London

Pascal Matzke 2 days ago
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
Blog

A Peek At Bank Of America’s AI Playbook

Brian Hopkins July 2, 2025
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

Parting Lessons From CX Summit North America To Help You Deliver The Total Experience

Rick Parrish June 26, 2025
As another CX Summit North America draws to a close, it’s time to get to work. Use these takeaways to help you create your action plan for transforming the experiences you offer.
Blog

Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait

Stephanie Balaouras June 26, 2025
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.
Podcast

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

What It Means June 26, 2025
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.

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Blog

Beyond The Lakehouse: Databricks’ Bold Play For The Business Persona

Noel Yuhanna 5 hours ago
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
Blog

PlatformCon 2025: A Conference Where Platforms Couldn’t Escape The AI Hype

Christopher Condo 23 hours ago
Last week, I joined an analyst panel at PlatformCon 2025 in New York City. Despite its modest size, the conference made a significant impact, showcasing vendor booths from industry giants such as Google as well as innovative startups.

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

Announcing The Forrester Wave™: Zero Trust Platforms, Q3 2025 — Choosing A Platform Solution For Your Zero Trust Journey

Carlos Rivera 1 day ago
The latest edition of our Zero Trust platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025, published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Blog

Midyear CIO Check-In: Are You Crushing It Or Barely Treading Water?

Mark Moccia 1 day ago
Life as a CIO is hectic, the environment around you is increasingly volatile, and you continually have to achieve more with less. Get some tips on managing tech debt and building engagement for your technology strategy.
Blog

What Can I Do To Appear In Zero-Click Search?

John Buten 1 day ago
With AI-powered search expected to drive at least 20% of B2B organic traffic before the end of 2025, providers want to redirect their efforts to ensure that they appear in zero-click search. Traditionally, SEO has been the responsibility of the digital and content teams. This was a satisfying process, as Google provided definitive reporting on […]
Blog

From Generic To Human-Centered And Empowering: Tomorrow’s CX Starts Today

Riccardo Pasto 1 day ago
The convergence of emerging technologies is accelerating the transformation of customer experience — reshaping how companies understand and serve customers, streamline operations, and deliver value.
Podcast

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

What It Means 2 days ago
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

Bringing AI To The Core: IBM’s Bets On In-Platform Intelligence

Brent Ellis 2 days ago
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
Blog

Systemic Risks Fracture The Business Mosaic

Cody Scott 2 days ago
In ancient Rome, mosaics adorned the floors and walls of villas, temples, and public spaces. These intricate works of art were composed of tiny cubic tesserae. Each piece, though small, contributed to a grander design. But damage to even a single tile could disrupt the harmony of the whole. Today’s global business environment is no […]
Blog

Autonomy Is The Future, But AI Agents Still Deliver Value Today

Stephanie Liu 2 days ago
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
Blog

GenAI Reshapes Shopping And Revives SEO

Nikhil Lai 2 days ago
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
Blog

Demystifying Artificial General Intelligence

Bernhard Schaffrik 2 days ago
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Blog

Reimagining ITSM: How Refresh Europe 2025 Propels Freshworks Amid A Fierce Competitive Landscape

Julie Mohr 3 days ago
At Refresh Europe 2025, the focus shifted from traditional SLAs to experience-led metrics, emphasizing the importance of user perceptions in IT interactions. Freshworks showcased its advancements in AI-driven service management, particularly through Freddy AI. The company aims to simplify ITSM by reducing tool sprawl and enhancing employee experiences. While not the market leader, Freshworks is strategically competitive, targeting midmarket companies. Its approach balances automation with usability, positioning it as a lean alternative in a crowded landscape.
Podcast

411: Harley Manning’s Five Universal Truths of CX

The CX Cast 3 days ago
Harley Manning, longtime Forrester analyst and author of the seminal book on CX, "Outside In," takes a break from retirement to discuss the evolution of CX over the past decade. Harley dives into the foundational principles of CX, the importance of emotion in creating customer loyalty, and how CX efforts must tie into business results. Harley also shares a wealth of anecdotes that span his decades-long career as a CX thought leader.
Blog

It’s Time To Talk About The ROI Of CX For Government

Judy Weader 3 days ago
Over the past year, we’ve collected stories and interviewed government CX leaders and the consultancies that support government agencies because we want to help public-sector leaders connect CX with mission outcomes.
Blog

What If Half Your Employees Were Robots?

Paul Miller 3 days ago
Amazon has almost as many robots as human employees. What happens when manufacturers approach that point?
Blog

Continued Growth In Scale And Complexity: The State Of Partner Ecosystems In 2025

Kathy Contreras 4 days ago
Get three key takeaways from Forrester’s recent Partner Ecosystem Marketing Survey in this preview of a new report.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI

Naveen Chhabra 4 days ago
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.
Blog

Why AI ROI Remains Elusive Despite Widespread Adoption

Frederic Giron 4 days ago
The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
Blog

The Big Bill Is Now Law: What Healthcare Leaders Need To Know

Arielle Trzcinski July 4, 2025
The One Big Beautiful Bill Act will reshape healthcare for years to come. While it presents challenges, especially for vulnerable populations, it also opens the door to efficiency and new market opportunities.
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