Rebecca McAdams
Senior Advisor, Employee Experience Cohort
Author Insights
Blog
Best Practices For Effective Employee Engagement Surveys: Advice From Your Peers
Employee engagement surveys help employee experience (EX) and customer experience (CX) pros keep a pulse on how employees feel about the company and leadership, their jobs and career paths, tools and training, and their roles in delivering a great customer experience. Recently, we hosted a discussion where we brought together EX and CX leaders to […]
Blog
Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers
*This blog post was written in collaboration with Shar VanBoskirk Over the last year, we’ve seen a number of new acquisitions in the email marketing space. Specifically: European cross-channel campaign management vendor Selligent and Silicon Valley email service provider Strongview were acquired and combined by Private Equity Firm HGGC Marlin Equity Partners acquired Teradata’s Digital […]
Blog
It All Comes Back To The Basics
Last week, Sailthru held it’s annual Lift 2015 conference, where it debuted new product releases and enhancements, and delved into the strategies and tactics that leading digital marketers have employed with success to increase retention, decrease churn, and create lasting profitability. One-to-one personalization was a resounding theme throughout the conference, that hit on three critical […]
Blog
Joining The B2C Research Team Ranks
Hey Everyone! I’ve been at Forrester over a year and a half now, originally coming from an analyst support role, to more recently, working with Shar VanBoskirk to drive our research around email marketing. I’m excited to announce that, going forward, I will be leading our coverage of the technologies, services, and analytics that support […]