Ryan Skinner

Principal Analyst

Forrester Bio

Author Insights

Blog

Four Sustainable Finance Takeaways From COP26

Ryan Skinner November 19, 2021
If COP26 isn’t remembered for an ambitious deal (like Paris or Kyoto), it might be remembered as the finance COP. Learn four key takeaways for business and finance leaders.
Read More
Blog

Prévisions 2022 : Marketing B2C

Ryan Skinner October 26, 2021
L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent... beaucoup plus rapidement que prévu. Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog.
En savoir plus
Blog

Prognosen 2022: B2C Marketing

Ryan Skinner October 26, 2021
Die Zukunft, die wir uns vor nur zwei Jahren vorgestellt haben, hat sich nicht geändert, aber sie ist schneller als erwartet zur Gegenwart geworden. Für Führungskrafte im Marketing ist das Jahr 2022 ein entscheidendes Jahr für die Umstellung der Strategie.
Read More
Blog

Europe Predictions 2022: B2C Marketing

Ryan Skinner October 26, 2021
As a marketing leader in Europe, 2022 will be a crucial transition year for your strategy. Read our blog to find out more.
Read More
Blog

Navigate The Storm Of ESG Data

Ryan Skinner September 17, 2021
Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.
Read More
Blog

Why You Should Make The Shift To Modular Content

Ryan Skinner September 8, 2021
A number of businesses, including Novartis, Electronic Arts, and Desigual, have started the shift to modular content. When do you start?
Read More
Blog

Consumer Partners: Who They Are And Why You Should Care

Ryan Skinner December 16, 2020
Business-to-business partnerships are a long and well-established way for businesses to grow. Many software companies, for example, owe the lion’s share of their revenue from sales through partners. Partnering with consumers, however, is less mature and less industrialized, even if the practice is actually very widespread. First of all, what is a consumer partner or […]
Read More
Blog

Livestreaming Commerce Lands In Europe

Ryan Skinner November 10, 2020
Live-streaming commerce is arriving on European shores. Here's what European marketers can expect...
Read More
Blog

Give Customers The Gift Of Convenience This Holiday Season

Ryan Skinner November 4, 2020
This holiday season, many consumers will be forgoing big family dinners and exotic holiday markets and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their finances). This holiday season, everyone just needs a break. Marketers can help consumers make the best of their holidays by making their lives a […]
Read More
Research Collection

Learn From Direct-To-Consumer Disruption

Ryan Skinner September 9, 2020
Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. As a result of the COVID-19 pandemic, brands of all kinds are looking to shore up their own DTC efforts as more consumers seek authentic and engaging brand relationships in increasingly digital spaces. As they craft their own brand’s DTC journey, B2C marketers and […]
Read More
Video

How Has The Pandemic Impacted Influencer Marketing?

Ryan Skinner July 23, 2020

Watch Now
Blog

Introducing The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020

Ryan Skinner May 28, 2020
Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave. Here’s what you should know about the space and the analysis: Temperature’s high. Influencer marketing solutions (IMS) vendors are many and […]
Read More
Blog

Healthcare And Pharma Startups Chase Empowered Patients

Ryan Skinner January 22, 2020
Amazon is not the only D2C brand shaking up the healthcare industry. In fact, Forrester has identified more than 50 firms bringing D2C models to healthcare and pharma. Learn the primary drivers behind this market shift.
Read More
Blog

Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You

Ryan Skinner November 6, 2019
Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with […]
Read More
Blog

The Last-Minute Holiday Media Plan Recipe

Ryan Skinner October 28, 2019
Help influencers help you this holiday season.
Read More
Blog

The State Of Influencer Marketing: Growing

Ryan Skinner August 22, 2019
For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report, we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: Investments continue to rise, and marketers’ budgets for influencer marketing are growing in […]
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 19, 2019
The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground. The Advertising Standards Authority (ASA), the UK’s independent advertising […]
Read More
Blog

Agile Marketing: It’s About Purpose, Then Process

Ryan Skinner July 11, 2019
When good marketing strategies go bad, traditional marketing teams may miss the signals. Read why agile can be the solution.
Read More
Blog

Harry’s Acquisition Reaffirms It: Brand-Building’s In A Generational Shift

Ryan Skinner May 20, 2019
Like fading celebrities, brand owners fear one thing most of all: irrelevance. “I think my mom/dad/grandma/grandpa uses them.” The horror. Edgewell Personal Care’s most recent annual report is all about that horror. In so many words, it acknowledges that its primary men’s grooming brands — Schick and Wilkinson Sword razors, among others — are grandpa […]
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 20, 2019
Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […]
Read More
More posts