Tony Jaros

President SD and SVP Forrester

Author Insights


Who’ll Stop the Rain?

Tony Jaros September 5, 2019
  • SiriusDecisions’ tight-knit family recently endured the sudden loss of a dear colleague
  • Tony Jaros, who has known Matt Senatore for nearly 20 years, counts him as one of his closest friends
  • Matt’s authentic, caring and positive nature and his dedication to putting others first will always be remembered
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Far, Far Too Soon

Tony Jaros April 10, 2019
  • The SiriusDecisions family recently experienced the unexpected loss of a beloved colleague
  • Tony Jaros remembers early SiriusDecisions analyst Jim Ninivaggi as a kind friend
  • As we reflect on Jim’s life, we remember his generous spirit and impact on the people he met
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Planning Assumptions 2014: The Ties That Bind

Tony Jaros November 1, 2013
2013? It’s so (almost) last year. Most B2B organizations have turned their attention to 2014, and how they can better align sales, marketing and product to drive operational excellence, revenue performance and profit achievement. The question is, which are the right levers to pull? Each year, analysts within each of our services work to isolate […]
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So, the Demand Waterfall Is Dead, Is It?

Tony Jaros January 28, 2013
For more than a few months now, I’ve seen a series of articles and blog posts from pundits that have proclaimed the end of the demand waterfall (or the demand “funnel,” as some call it) as a viable model of measurement of aligned B2B marketing and sales. The trouble with the waterfall, it is claimed, […]
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