Dara Schulenberg

Principal Analyst

Author Insights


Five Ways Channel Partner Success Mirrors Hiking the Grand Canyon

Dara Schulenberg November 7, 2019
  • Channel partner success is a product of preparation, planning and execution
  • Ongoing monitoring and adjustment of the plan is a strategic imperative
  • Nothing is more satisfying than accomplishing a mutual goal together

Three Scary Channel Marketing Pain Points — And How You Can Escape!

Dara Schulenberg October 23, 2019
  • Channel marketing has increased organizational visibility and accountability for corporate growth objectives
  • Transformative change brings complexity, challenges and opportunities for channel marketing practitioners
  • Three universal themes remain top-of-mind for channel professional in annual planning