Dara Schulenberg
Principal Analyst
Author Insights
Blog
Five Ways Channel Partner Success Mirrors Hiking the Grand Canyon
- Channel partner success is a product of preparation, planning and execution
- Ongoing monitoring and adjustment of the plan is a strategic imperative
- Nothing is more satisfying than accomplishing a mutual goal together
Blog
Three Scary Channel Marketing Pain Points — And How You Can Escape!
- Channel marketing has increased organizational visibility and accountability for corporate growth objectives
- Transformative change brings complexity, challenges and opportunities for channel marketing practitioners
- Three universal themes remain top-of-mind for channel professional in annual planning