Katyan Gupta

Author Insights


When To Choose Responsive Web Design Over Mobile Apps In Asia

Katyan Gupta March 18, 2015
The increasing affordability of smartphones and wireless Internet is driving the exponential growth of smartphone adoption across most Asia Pacific countries. Brands must develop compelling digital marketing strategies in order to engage these technology-empowered customers, as many of them will have their first digital interactions with brands through a mobile device, not a desktop. With […]

Mobile Is The Future Of Indian Commerce; Is Your Business Ready?

Katyan Gupta November 24, 2014
Indian consumers are more likely to own a mobile phone and use it to access the Internet than own a PC or laptop and use a wired Internet connection. The stats speak for themselves: As of September 2014, India has more than 930 million wireless subscribers against just 27 million wireline subscribers. And while just […]

The Mobile Mind Shift Is Transforming The Rules Of Customer Engagement

Katyan Gupta September 30, 2014
Mobile is drastically changing consumers’ behaviors and expectations. Forrester calls this phenomenon the mobile mind shift: the expectation that I can get what I want in my immediate context and moments of need. While the mobile mind shift is global in nature, it’s most profound here in Asia Pacific (AP): By 2020, 4.3 billion people […]

It Takes Two To Tango: Mobile Engagement Needs User Experience And Context

Katyan Gupta June 11, 2014
The growing affordability of smartphones and increasing ubiquity of high-speed wireless broadband are driving customers toward a mobile mind shift: the expectation that any desired information is available, on any device, in context, in a person’s moment of need. Firms in Asia Pacific in general and India in particular have become cognizant of this fact; […]

Build Mobile Systems Of Engagement To Thrive In The Age Of The Customer

Katyan Gupta February 13, 2014
Organizations in Asia Pacific (AP) have become cognizant of the fact that they have entered the age of the customer — an era in which they must systematically understand and serve increasingly powerful customers. In the past two years, most AP firms have primarily focused on using mobile apps to connect their organizations with internal […]

India And China Will Lead Asia Pacific Enterprise Mobile Software Spending In 2014

Katyan Gupta December 3, 2013
Consumer mobility in India and China is flowing into enterprises. Recent Forrester survey data shows that nearly three in five IT execs and technology decision-makers in these countries — 58% in India and 57% in China — plan to increase their spending on mobile software (including applications and middleware) in 2014. India has leapfrogged Australia/New […]

Mobile Mapping: Nokia Prepares For The Afterlife

Katyan Gupta November 27, 2013
At the recently concluded Tizen developer conference in South Korea, Nokia announced that it has licensed its maps and related functionality to the Tizen ecosystem. While no phone or tablet running the Tizen OS has yet launched, device manufacturers like Samsung, Huawei, and Fujitsu are backing it. Mobile handset manufacturer Jolla, whose first phone ships […]

Vodafone Demonstrates Its Determination To Boost Its Enterprise Activities At Its Global Analyst Event

Katyan Gupta November 25, 2013
With Dan Bieler, Henry Dewing, Henning Dransfeld, Brownlee Thomas, and Michele Pelino Vodafone hosted its annual global analyst event in London recently, and it was a good event. Vodafone’s CEO Vittorio Colao kicked it off with a passionate endorsement of Vodafone’s enterprise ambitions. But will Vodafone’s market position as a leading mobile telco give it […]

Nokia World 2013: Impressive Product Launches But Three Key Challenges Ahead

Katyan Gupta November 7, 2013
I attended this year’s Nokia World in Abu Dhabi on October 22 and 23 — perhaps the last one that Nokia will host to showcase its devices (Microsoft wants to acquire Nokia’s device and services business). And it seems that Nokia saved its best for last. The company announced its entry into the loosely-defined phablet […]

Indian Organizations Embrace Mobile Applications For Employee Enablement, But Must Also Target External Customers

Katyan Gupta October 23, 2013
From June to August 2013, Forrester invited large and medium-size organizations in India to share details about their live enterprise mobility applications. Our objective was to understand how Indian organizations are leveraging mobile applications to better connect with customers, partners, and employees. In total, we received details of 59 mobile application projects from 41 organizations […]

Address Three Key Management Concerns To Win Internal Support For BYOT Initiatives

Katyan Gupta September 30, 2013
Information workers in India are increasingly using their personal devices, applications, and web services to accomplish both personal and work-related activities. Results from Forrester’s Forrsights Workforce Employee Survey, Q4 2012 indicate that at least 85% of employees use phone/tablet applications and web-based services for both purposes which is putting corporate information security under serious threat. […]

Enterprises In AP Must Build On Three Pillars To Manage BYOT Information Security

Katyan Gupta April 30, 2013
Information workers in organizations across Asia Pacific (AP) are increasingly using personal mobile devices, applications, and public cloud services for work. Forrester defines this as the bring-your-own-technology (BYOT) trend. This behavior is more prevalent among employees above the director-level (C-level executives, presidents, and vice presidents) than those below that level (individual worker, contractor or consultant […]

Making Sense Of The Mobile Opportunity In Asia Pacific: A Forrester Webinar Series

Katyan Gupta February 27, 2013
Forrester’s recent research shows that, while Asia Pacific lags developed regions like North America and Europe in terms of smartphone penetration, the growth of smartphones will be highest in APAC between 2012 and 2017. As indicated in our recently published report, Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global), by end of 2013, […]

Five Key Areas Will Dominate Enterprise Mobility Investments In Asia Pacific In 2013

Katyan Gupta February 22, 2013
Across Asia Pacific (AP), expanding mobility support for employees, customers, and/or business partners will be the top strategic telecom priority for enterprises in 2013, surpassing other telecom priorities like performing network management and consolidating operations equipment, rationalizing/consolidating telecom/communications service providers, and moving communications applications to the cloud. While enterprises will invest in a range of […]

2012 Huawei Global Analyst Summit: Consumer Device Strategy Will Indirectly Benefit Core Business

Katyan Gupta May 11, 2012
Huawei hosted about 160 industry and financial analysts at its ninth annual analyst summit in Shenzhen, China in April 2012. The main takeaway for its consumer devices business was that consumer devices complete the end-to-end pitch for Huawei. Huawei showcased its growing capabilities across the wireless industry value chain. Most notably, Huawei made a foray […]

2012 Huawei Global Analyst Summit: Carrier Networks’ Business Is Shifting From Hardware To Software

Katyan Gupta May 11, 2012
Huawei hosted about 160 industry and financial analysts at its ninth annual analyst summit in Shenzhen, China in April 2012. The event showed us that Huawei’s carrier network activities are becoming increasingly software-focused. Huawei is building up its network software and professional services capabilities. This drive is reflected in its SoftCom solution, driven by the […]

Telcos And SIs Are Best Suited To Capitalize On The Growing Indian Enterprise Mobility Market

Katyan Gupta May 7, 2012
I have recently published a report on enterprise mobility in India. Improving mobility infrastructure, including networks and devices, and business and workforce demand are fueling the growth of mobility within organizations. Mobility is being used not only to connect with customers, but also to connect with suppliers, partners, and employees. A few key takeaways from […]

UPDATED: The TD-LTE Standard Will Drive Positive Changes In The LTE Industry

Katyan Gupta April 11, 2012
Airtel launched India’s first 4G LTE services in Kolkata yesterday. Airtel delivers the service using TDD technology, making it one of the few operators globally to launch a TD-LTE network. The majority of commercial LTE launches are still based on FDD technology, which begs the question: What impact will TDD have on the LTE landscape? […]

Apple Launches A Market Disruptor Yet Again

Katyan Gupta March 8, 2012
Apple launched its next-gen tablet, the new iPad, yesterday at a San Francisco event. Among the standout features includes a Retina display with 2048×1536 resolution, meaning that the new iPad has 1 million more pixels than a 1080p HDTV. Further, the device packs a dual-core CPU, a quad-core A5X graphics processor, LTE support, worldwide 3G […]

Emerging Asia Will Be A Hotbed For ICT Sector M&A Throughout 2012

Katyan Gupta March 1, 2012
In their Asia Pacific Tech Market Outlook For 2012 report, Andrew Bartels and Frederic Giron show that government and business IT spending in the emerging markets of Asia (including China, India, and the ASEAN countries) will reach US$180 billion in 2012, growing by roughly 13% over 2011. While emerging Asia’s IT spending is surging this […]