Podcast
High-Tech firms operate in fiercely competitive and price-sensitive industries, making CX a potentially transformative differentiator — if implemented effectively. Principal Analyst Su Doyle joins us to share practical CX strategies tailored for high-tech firms, emphasizing the importance of aligning CX with business objectives, leveraging customer success programs, and adopting performance-focused approaches to drive growth and improve customer relationships.
Blog
US State and Local governments lean on public cloud to: 1) enable citizen services delivery and business agility; 2) fulfill scalability requirements, 3) drive down labor and infrastructure cost, and 4) resolve compliance and audit pressures. Most recently it has been used to power smart city, AI, and open data platforms. Today, there are no […]
Blog
I passed a barefoot man strolling a sidewalk on a chilly day in May. His hair was short. He was clean shaven, wearing a multi-colored blanket hoody. He exuded serenity as he grounded himself in the concrete beneath his feet, granting his chi permission to exchange greetings with the earth. Through that lens, every day, […]
Webinar
Learn breakthrough strategies to reshape your B2B content marketing for AI-driven search and complex buying networks.
Blog
Yes, thoughtfully designed CX programs do have tangible revenue outcomes. Yet proving ROI can be a source of frustration for CX leaders and business executives alike.
Blog
Leading sales training service providers take a variety of approaches to customization. Learn three key findings from our new report on sales training services.
Blog
Get a quick review of some of the sessions and topic covered at Eaton’s Solutions by the Sea data center vision and partner conference.
Blog
The ServiceNow Knowledge 2025 event unveiled ambitious advancements in AI-driven enterprise technology, with a focus on autonomous workflows, unified data platforms, and human-machine collaboration. Key announcements included the launch of the AI Control Tower for managing AI agents, the expansion of Workflow Data Fabric to unify disparate data sources, and the intent to acquire data.world […]
Blog
A significant international presence at RSAC 2025 signaled the continued importance of the US as a global export platform for cybersecurity. Countries including Belgium, Canada, Germany, Ireland, Italy, the Netherlands, Saudi Arabia, Singapore, South Korea, Spain, and the UK showcased national pavilions and cybersecurity companies on the show floor, as well as organizing trade missions […]
Blog
Learn how companies are balancing reductions in environmental impact with meeting consumer demands.
Blog
Customer-led B2B companies make postsale digital experiences more streamlined and self-directed without much additional investment.
Blog
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Blog
IT services firms recently reported their January–March 2025 quarterly numbers, and the results weren’t pretty. Most firms not only reported slower growth for the quarter but also lowered their forecasts for the next financial year. I dug into the details of what’s at play behind this mellow performance, and here’s what I found. To begin […]
Blog
Messaging in the era of the buying network requires a more thoughtful approach — one that prioritizes building connected messaging that engages not only our buyers but all of the stakeholders and AI tools that they are increasingly turning to.
Blog
Our annual report on the state of application security is one of our favorites. We love digging into the data to see how priorities and adoption have changed. This year, the explosion of AI in applications and in-application development exacerbated existing trends and introduced new concerns. Here are some areas that got our attention. AI […]
Blog
RSAC is the largest cybersecurity conference in the world. Leaders and practitioners across all sectors come together to tackle challenges, all under the maxim of “managing risk.” But what does “risk” actually mean at a security conference? Is it a mythical pursuit? Marketing buzzword? Or generic substitute for “the thing we need to detect/prevent/remediate”? RSAC […]
Blog
Boardrooms are abuzz with meetings to tackle head on the reverberations of country-specific US tariffs on the world and the subsequent retaliatory measures from large global trading partners, such as from Canada, China, the EU, Mexico, etc. These organizations, transcending industries, are all grappling with increased costs, disrupted supply chains, and heightened uncertainty. The automotive […]
Blog
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
Blog
Global capability centers (GCCs) are surging in popularity. Nasscom’s recently concluded GCC Summit 2025 showcased the evolution of the country’s rapidly evolving GCC ecosystem.
Blog
Attention, all B2B leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Awards are calling for entries — this is your golden opportunity to showcase your extraordinary achievements.
