Featured Blogs

As AI continues to redefine the way organizations think and work, retrieval-augmented generation (RAG) is a pivotal tool for enterprise adoption of generative and agentic AI: It enhances AI models by providing authoritative knowledge at inference time. While leading vendors have introduced the first generation of commercial RAG offerings, the inherent complexity of RAG architecture […]

I recently attended Identiverse in Las Vegas. This was my first time back at Identiverse since conference founder Ping Identity sold the conference in 2021. As identity related initiatives continue to dominate Forrester clients’ top priorities and initiatives, I felt impelled to share my perspectives and insights. Here are my five major conclusions and recommendations […]

Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]

Mature firms relentlessly connect digital experience (DX) metrics to business and customer outcomes. More importantly, they follow a disciplined methodology to ensure that they are tracking the right DX metrics that lead to meaningful customer and business impacts.

Cyber risk quantification (CRQ) solutions are on a mission to transform security and risk operations. The goal: a future where risk is measurable, actionable, and tightly integrated into business strategy. Some solutions emphasize picking up where legacy governance, risk, and compliance (GRC) implementations fall short and provide data-driven risk reporting, continuous monitoring, and third-party risk […]

This blog explores how programmatic loyalty is a spectrum that shifts from traditional loyalty strategies to a modern approach that focuses on offering a diversified loyalty engagement strategy.

Infosecurity Europe celebrated its 30th anniversary at its 2025 edition in London, with 338 exhibitors and over 13,000 attendees.

In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see the impact in their metrics and facing urgent questions from their executive teams.

In today’s hyper-connected buildings, cybercriminals don’t need grappling hooks or disguises — just a vulnerable thermostat or door lock to breach your defenses and disrupt your operations.

Frontier Communications emerged from bankruptcy in 2021. That bankrupcy was the result of a broken customer experience sitting on terribly broken and outdated systems. It's new CEO launched four priorities to refocus the organization: Build fiber, sell fiber, improve customer service, become operationally efficient. Frontier's Chief Customer Operations officer, Charlon McIntosh tells the CX transformation story, with winning examples of stakeholder collaboration and guerilla CX.

It’s a new media agency landscape. The last six months have witnessed more change in media agencies than what’s occurred over the last six years.

Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change.

When we published our report, The Age Of Agents — GenAI-Fueled Virtual Assistants Will Fundamentally Change Digital Interactions, in 2023, we were watching the rise of generative AI and looking around the corner, noting that AI agents will reduce consumer friction and change how consumers engage with digital businesses.

This is your chance to elevate your content performance and stay ahead in a rapidly changing landscape. Don’t miss out.

The marketing and advertising industry is gathering for a couple of days at the International Festival of Creativity in Cannes, France, from June 16 to June 20.

Trust is the currency of effective governance. In Singapore, where public institutions are known for their efficiency and integrity, maintaining high levels of trust is not just a legacy — it’s a strategic imperative.

In 2024, the digital behavior of Australian consumers is more dynamic and multifaceted than ever. My latest reports — The Digital Moments Map, 2024: Australia and The Digital Connections Tracker, 2024: Australia — offer a compelling look into how Australians engage with digital experiences across tasks, interaction modes, channels, and devices.

AI reshapes the way marketing agencies deliver value — increasing productivity, accelerating the speed of insights, assisting creative ideation, amplifying production velocity, and sharpening media and search activation. But they are not being compensated for the value creation. It’s an AI cost center crisis.

For risk professionals, leading through 2025’s volatility has been like living in an “Alice in Wonderland” unreality. Risk teams have never been more important as a function to guide their businesses through challenges such as geopolitical risk events, trade disruption, economic volatility, and regulatory disruption.