Featured Blogs

Blog

In The AI Era, The Value Of A Research Firm Is Still Largely Human

Sharyn Leaver December 17, 2025
The critical thinking, empathy, ingenuity, and courage that analysts bring to client relationships is critical — especially now. That’s why, along with harnessing AI’s potential, we’re doubling down on the unique value our analysts offer.
Podcast

Women In Security, Holiday Shopping Trends, AI Agents In Content

What It Means 12 hours ago
Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing, and content leaders’ perspectives so you can act with confidence.
Blog

AEO Changes What Content Must Do: Help Buyers Decide

Lisa Gately December 24, 2025
Answer engine optimization (AEO) exposes a gap that’s long been hiding in plain sight. Most content is designed to explain — but when marketers stop at answering questions and avoid framing comparisons, trade-offs, and decisions, they hand that responsibility to AI systems and third-party sources.

Predictions 2026: Your Planning Starts Here

2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.

Blog

Five Practices That Make The CMO-CPO Partnership Work

Lisa Singer December 23, 2025
When marketing and product align around buyer needs and shared commercial priorities, growth follows. Learn how to strengthen this alliance.
Blog

Seven Roles, One Goal: How To Organize For Answer Engine Optimization

Nikhil Lai December 19, 2025
AEO demands broader, more intensive collaboration than SEO. Learn how roles should change and where they should intersect in a zero-click world.
Blog

Why B2B CMOs Must Prioritize Product Leader Alignment

Matthew Selheimer December 19, 2025
CMOs who prioritize alignment with product leaders more effectively drive growth initiatives and improve efficiency. Find out which best practices these CMOs consistently apply in this preview of a new report.

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Blog

6 Essentials For Managing Platforms And Portfolios

Beth Caplow 47 minutes ago
Learn the key steps to managing platforms and portfolios and see how Forrester’s Portfolio Model helps vendors grow using integrated solutions.
Blog

Enterprise Architecture Tools Become A $1 Billion Strategic Battleground

Stéphane Vanrechem 14 hours ago
Enterprise architecture (EA) is having a moment. After years of being dismissed as slow, rigid, or misaligned with agile ways of working, EA is now at the center of one of the fastest‑growing, most strategic software markets. Our latest research confirms that the EA management suite market has surpassed $1 billion and its momentum is transforming […]

2026 Predictions: 5 Shifts That Will Reshape B2B Strategy

AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.

Blog

Consumers Care About The Green Behaviors Of Companies They Buy From

Thomas Husson 1 day ago
Economic headwinds, environmental science backlash, and increased political polarization — including around climate change — are slowing the dynamics of the green transition.
Blog

What Consumers Really Think About The Warner Bros. Discovery Bidding War

Mike Proulx 1 day ago
Déjà vu. Warner Bros. Discovery’s board told shareholders yesterday to reject Paramount’s revised acquisition bid — warning that it relies on shaky promises and could face big financial and regulatory hurdles.
Blog

The Enterprise Architecture Management Suites Landscape, Q4 2025, Is Out!

Stéphane Vanrechem 1 day ago
Enterprise architecture (EA) leaders face unprecedented pressure to cut through complexity. Technology portfolios are sprawling, operating models are in flux, and the mandate for strategic alignment has never been more urgent.
Blog

Announcing The Static Application Security Testing Solutions Forrester Wave™ And Buyer’s Guide — AI Brings Opportunity To SAST Solutions

Janet Worthington 3 days ago
The new Forrester Wave™ and Buyer's Guide details how AI is changing the way static application security testing (SAST) solutions are used. Learn more in this preview of the report.
Blog

VMware Migration Checklist: A Practical Way To Plan And Track

Naveen Chhabra 3 days ago
VMware migrations are no longer a theoretical exercise. Infrastructure and operations leaders are actively reassessing their VMware environments, driven by cost pressure, licensing uncertainty, and broader platform modernization goals. Learn how Forrester’s new VMware Migration Checklist can bring structure to your VMware migration approach.

2026 Tech & Security Predictions You Can’t Afford To Miss

AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.

Blog

Forrester’s Global Net Promoter Score Rankings, 2025

Pete Jacques January 1, 2026
As we head into 2026, learn how to improve your CX using the latest Net Promoter Score rankings from Forrester’s annual customer experience benchmark study.
Podcast

434: Big Plans For 2026

The CX Cast December 30, 2025
Co-hosts Martin Gill and Angelina Gennis reflect on the past year of CX Cast episodes, including coverage of evolving themes like AI and insights-rich interviews with over 20 external guests. But 2026 will be bigger, with new live events and ever-expanding research coverage. What’s a gaming expert got to enhance your roadshows? Why’s Martin heading […]
Blog

IFS’s Industrial X Unleashed 2025: Opportunities And Risks In Industrial AI

Julie Mohr December 22, 2025
IFS’s Industrial X Unleashed 2025 event promised a future where industrial AI and robotics redefine operations. While the vision is compelling, the journey to digital workers, predictive maintenance, and autonomous workflows is complex.
Blog

The Tale Of Turmoil Ends: US TikTok Set To Divest In 2026

Kelsey Chickering December 19, 2025
Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok. This deal, reportedly valued at around $14 billion, will divest US TikTok to a joint venture of primarily American investors. Learn the details and what questions brands should be asking.
Blog

Three Must-Haves When Buying Digital Analytics Solutions In 2026

Chiara De Gasperin December 19, 2025
Digital analytics solutions have evolved far beyond simple web tracking. Today, they provide a holistic view of customer behavior across websites and apps, uncover UX/UI issues, track product feature adoption, and ultimately help improve digital experiences and drive business outcomes. As you prepare for buying digital analytics solutions in 2026, choosing the right one is […]

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

Podcasts Go From Niche Audio Format To Media Powerhouse

Kelsey Chickering December 18, 2025
Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond that. This content now spans audio, social media, and — very importantly — video. Netflix just announced a deal with iHeartMedia to bring 14 video podcasts to Netflix in 2026. Netflix also made a deal […]
Blog

Tanium Converge 2025: Strategy Shifts Beyond Endpoint Management To Autonomous IT

Michele Pelino December 18, 2025
At Tanium Converge 2025 in Orlando, Florida, Tanium CEO Dan Streetman kicked things off by highlighting Tanium’s strategy shift — extending beyond managing and securing endpoints to delivering autonomous IT platform solutions. During onstage and breakout sessions, enterprises including AutoNation, Best Buy, McDonald’s, and UKG highlighted how they used Tanium solutions to unify management and […]
Blog

Prédictions 2026

Thomas Husson December 18, 2025
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prédictions que Forrester anticipe pour l’année qui vient. Début 2025, j’en avais partagé une dizaine ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – en a analysé la pertinence en revenant de manière objective sur celles […]
Blog

AI Agents Become Economic Actors: Salesforce Rewrites The Rules Of Pricing

Lisa Singer December 17, 2025
Salesforce’s shift to flat‑rate, unlimited‑usage pricing for AI agents materially changes competitive dynamics. It also changes the nature of questions for buyers.
Blog

Architecting Agility: Decoupled Banking Systems Will Be The Key To Success In 2026

JT Thykattil December 17, 2025
I spent this past year advising our clients at major banking and financial institutions globally about their banking architecture, their priorities, and their challenges. Additionally, I’ve traveled to and been engaged in key industry events such as Finovate, Finacle Conclave, Sibos, Money20/20, Temenos Community Forum, and Georgetown University’s Financial Markets Quality Conference, where I’ve been […]
Blog

Semantic Shelf: The Dynamics Of Commerce Across Answer Engines

Nikhil Lai December 17, 2025
Black Friday and Cyber Monday shed light on how answer engine use affects shopping. Brands need to get ready.
Blog

Welcome To Jr. High, GenAI

Brian Hopkins December 16, 2025
GenAI has entered its jr. high years — awkward, unpredictable, and forcing enterprises to confront the hard work of growing up. Forrester’s latest research reveals rising trust gaps, shaky ROI, mounting energy and cost pressures, and a workforce caught between anxiety and acceleration. Here’s what leaders need to know now to steer genAI through its messy adolescence and toward measurable value in 2026.
Blog

Announcing The Forrester Wave™: AI Infrastructure Solutions, Q4 2025

Naveen Chhabra December 16, 2025
AI infrastructure has crossed an important threshold. Find out why AI infrastructure decisions feel different and how our latest analysis on the AI infrastructure solutions market can help you make more confident decisions.
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