Data Strategy
& Insights

Metadata is THE hot topic in data right now! Come join us to learn why traditional metadata management lead to metadata silos and user experiences that lacked context. We’ll share real examples of how data teams are activating metadata to break down those silos, bring data producers and consumers together, and unlock value with Atlan.

Speakers:
Austin Kronz, Director of Data Strategy, Atlan

To support their growing data needs, Office Depot transitioned a legacy on-premises data platform to the cloud with Snowflake, providing the organization a single source of truth for their data. The challenge? All their existing SSAS analytics broke because they couldn’t connect with Snowflake. Learn how Office Depot leveraged CData real-time connectivity solutions to “lift and shift” their existing analytics infrastructure to Snowflake, without the need to rebuild their infrastructure or disrupt their business in this move

Speakers:
Vincent Lam, VP Marketing & Strategy, CData Software

Data Fabric and Data Mesh are hotly debated as competing concepts to future data management, and hence a lot of confusion reigns: What’s the difference? Which one should I implement? Or, can I do both? The answer: It doesn’t matter!

In this session, Ravi Shankar will explain these two concepts and how they complement each other. Using a logical approach such as data virtualization, organizations can implement either concept or both at the same time.

Speakers:
Ravi Shankar, CMO, Denodo

Knowledge graphs are key to a data fabric strategy, filling a critical gap between where data is stored, catalogued, and consumed. Learn how to accelerate analytics with a flexible, semantic layer that eliminates data barriers, adds business meaning by turning columns into concepts, and promotes self-service. Your team will identify new connections and insights in your data through a powerful inferencing engine, and deliver better data to your existing analytics tools.

Speakers:
Steve Fuller, VP Solutions Consulting and Engineering, Stardog

New, disparate digital data sources continue to emerge at a rate that outpaces a brand’s capacity to effectively integrate and maximize analytical value. Much of the burden for wrangling and establishing this analytic record falls on the data science community — meaning less time is invested in developing the insights, intelligence and analytics solutions that propel businesses forward. Join this session to learn how to combine today’s cloud-based analytics platforms with data and identity management to rapidly re-build the client analytic record at a scale and depth that allows data scientists to do more of what they do best: drive the optimization of marketing levers across the full digital experience to maximize business results.

Speakers:
Larry Bevens, Director, Financial Services Analytics Strategy, Acxiom
Scot Richardson, Director of Data Science Strategy and Visualization, Acxiom

What if everyone in your organization had data available at their fingertips, enabling them to track key results? What if you could share data back with your customers to help them grow? Learn how MX uses Domo to allow self-service analytics, hit organizational goals, and provide better customer experiences. Walk away knowing how Domo can help you manage data governance at scale and provide confidence in your data decisions.

Speakers:
Mark Maughan, Chief Analytics Officer, Domo
Clint M. Johnson, Director, Client Analytics, MX Technologies
Adam Turner, Sr. Director of Business Analytics, MX Technologies

Analyzing first-party data can provide new insights into what your best customers look like – but how do you reach and influence them with your marketing, in a privacy-first advertising world? Learn more about segmentation and measurement strategies from leaders at Neustar, a TransUnion company, and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital and walled gardens.

Speakers:
Kyle Mohan, Director, Media & Ad Tech Partnerships, Neustar, A TransUnion Company
Amy Garcia, Vice President, Movio, a Vista Company

An overview of Texas Health’s investment into data & analytics over the last 4 years. Building a modern data and analytics platform by transitioning to self-service enablement, establishing data governance, building a data catalog, organizing job descriptions, building a data science team and citizens, mastering provider data, building a consumer 360, bringing or connecting 45 data sources, creating reusable feature banks, deploying over 45 ML models into production, and much more.

Speakers:
Michael Parris, SVP Data & Analytics, Texas Health Resources

Metadata management has evolved from being an after the fact documentation of the data used by systems.   Ab Initio supports that traditional governance function but also uses metadata to enable business to control and configuration of operational systems. Different records formats, data mappings, calculations and data transformation logic are all metadata to Ab Initio.  This operational metadata can all be passed to a reusable framework to ensure consistent and transparent processing across interfaces enterprise-wide.

Speakers:
Garry Katz, Strategic Advisor, Ab Initio

Please join Affinity Solutions & National CineMedia (NCM) to see first-hand how movie attendance provides brands an unparalleled opportunity to reach target audiences and drive immediate spend. This spending analytics study is a coming attraction you cannot miss.

Speakers:
Paul Ramirez, Director of Business Development, Affinity Solutions
Manu Singh, SVP, Insights, Analytics & Sales Data Strategy, National CineMedia

Learn where maps matter in fueling business growth and providing visibility throughout your company’s value chain. Gain awareness of the best place to start and the considerations you’ll need to make to amp up your strategic plans and tactics.

Speakers:
Liz Parrish, Manager of Geospatial Analytics & Insights, H-E-B

Join Reltio as we show how you can create game-changing personalized and hyper-targeted experiences using unified and real-time data. Reltio Senior Solutions Consultant, Kim Toomey, will walk through a demo of the Reltio Connected Data Platform, so you can see how you can put data to work.

Speakers:
Kim Toomey, Senior Solutions Consultant, Reltio

Learn how TransUnion partnered with Ab Initio to radically improve extreme data processing and computing challenges through the build-out of business-facing self-service capabilities.  Moreover, the business agility delivered through self-service resulted in significant order turn time reductions,  reduced training times, lower skill requirements for new hires, and faster new product feature development.

Speakers:
Shawn Emery, Vice President of Global Delivery, TransUnion
Kristian Desch, Senior Strategic Consultant, Ab Initio

The streaming market is growing exponentially, and with it creating huge opportunities and challenges for Brands & their Consumer engagement strategies. Please join Affinity Solutions & Claritas for a deep dive into the Data that’s driving consumers’ purchase decisions, and what Insights should inform your brand activation plan in today’s streaming landscape.

Speakers:
Damian Garbaccio, CMO & Chief Business Officer, Affinity Solutions
R. Chase Miller, EVP, Strategy & Corporate Development/ GM, Digital, Claritas

Dell Technologies is using geospatial intelligence to power its digital business twin. Learn how location technology and data is adding new value to traditional approaches in data science and across the enterprise.

Speakers:
Mik Lopez, Operations and Fusion Center Manager, Dell Technologies

In this session, learn how Reltio’s cloud-native master data management (MDM) solution helped Dodge Data & Analytics connect over 20K data sources and eliminate many data silos created after a merger. Dodge brought all of its fragmented data together and mastered it through Reltio by removing duplication and quickly building a robust and differentiated data set for its customer base. Dodge has a 360-degree view of customers, contacts, projects, and products – with unparalleled data quality.

Speakers:
Manish Sood, CEO, Founder, and Chairman, Reltio
Keith Davies, CTO, Dodge Construction Network

Many organizations have relied on often inconsistent surveys and time-consuming manual reviews of call recordings as indicators of customer sentiment and satisfaction. Join Megan Keup, Product Marketing Manager at CallMiner, as she discusses how CallMiner can help organizations leverage all conversations across engagement channels to improve business outcomes.

Speakers:
Megan Keup, Product Marketing Manager, CallMiner

You can’t benefit from data that is locked away due to privacy concerns. By identifying and protecting sensitive or regulated information you can more effectively analyze, benefit from, and monetize your enterprise data. Learn how your peers are championing advanced techniques to provide insights to the business by democratizing more data. Through a centralized data privacy service, see how other businesses are embracing AI/ML, cloud, and new technologies while ensuring privacy isn’t compromised.

Speakers:
James Rice, VP Global Customer Solutions, Protegrity

Your business is dependent upon knowing your consumers and personalizing their experiences. Hear how Verisk’s new Marketing Solutions division is combining best-in-class identity and behavioral data and insights to enhance your stack and future-proof your ability to personalize omnichannel experiences.  When you aren’t guessing at consumer identity, intent, preferences, and permissions you can power the most intelligent and effective acquisition, cross-sell, and retention efforts.

Speakers:
Jason Ford, Vice President of Alliances, Verisk Marketing Solutions

During this session, you will learn from your peers how they are evolving data science best practices. Below are the topics we’ll explore during our conversation. ​­

• Team role composition
• Project management best practices
• Productivity tools, technologies, and platforms

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

During this session, come discuss the current economic volatility and uncertainty with your peers and learn how enterprises are adapting to new economic realities. The topics we will explore during this discussion are:

• Picking the right projects
• Balancing experimentation with pragmatism
• Making the business case for investing in data and analytics

Speakers:
Aaron Katz, VP, Research Director, Forrester

During this session, you will learn from your peers how they are approaching capturing and deriving insights from conversations. Below are the topics we’ll explore during our conversation. ­

• How companies get value from conversation intelligence
• Using conversation analysis beyond voice
• Driving adoption of conversation intelligence.

Speakers:
Christina McAllister, Senior Analyst, Forrester
Seth Marrs, Principal Analyst, Forrester

Many organizations have invested heavily in cloud/hybrid analytics and ML analytics yet still struggle to deliver actionable and relevant data to the users who need it, at the moment they need it. Only Actian offers the ability to continuously update your data in real-time with no degradation in client performance, at a much lower cost than popular alternatives. Join this presentation to learn how customers have used Actian to deliver actionable and relevant insights, just-in-time, to business users in the context they need it, including embedded in business applications and back-office operations.

Speakers:
Dominic Sartorio, SVP, Products, Actian

Of the few ML projects that make it to production, most take 3 months to a year. Organizations don’t receive benefits from data science until it’s in production. Does that mean adding another technology to bloated stacks? Vertica’s presentation is about getting machine learning into production faster with something nearly every company already has: a good analytics database.

Speakers:
Paige Roberts, Open Source Relations Manager, Vertica

Does your organization need to revolutionize how you manage data with a truly modern database? Do you want fast, agile and secure data services? Does your estate span multiple clouds and perhaps on-prem too? Join our demo to see how Yellowbrick can tackle complex mixed workloads, across multiple elastic clusters, while streaming real-time data for advanced analytics.

Speakers:
Joey Foley, Senior Systems Engineer, Yellowbrick

Location: Lone Star C

Like many organizations, Indeed, the world’s #1 job site, struggled to harness their trove of data to drive more efficient business decisions. But all that changed when the company implemented a data governance initiative. Join Meghan Therrien, Director of Data Governance at Indeed, and Jon Loyens, Chief Product Officer at a data.world, to learn how Indeed unleashed the full power of data by focusing on data comprehension, prioritizing business outcomes, and taking a holistic view of data governance. Join us to learn: *How Indeed built the teams and structure needed to support their data governance initiative *How they balanced data democratization and availability while ensuring data privacy and security of their data *Best practices to implement an Agile Data Governance framework

Speakers:
Meghan Therrien, Director of Data Governance , Indeed
Jon Loyens, Chief Product Officer, data.world

Location: Lone Star F

What’s it worth to invest in platforms that enable your data scientists to develop and operationalize ML and AI models effectively? Over $20M per year in the case of Lockheed Martin. In this case study session, led by former Forrester analyst Dr. Kjell Carlsson, we will break down the different benefits Lockheed was able to achieve, and use insights from numerous total economic impact assessments to help you identify how and where you should be driving value with your organization’s data science and ML platform.

Speakers:
Kjell Carlsson, Head of Data Science Strategy & Evangelism, Domino Data Lab

Location: Lone Star B

The growth of data continues to outpace our ability to turn it into meaningful insight. Centralized report development teams are challenged to satisfy the demand. While without a strategy, individual business users create multiple versions of truth, unsupported, and high risk. In this session, WM (Waste Management) will share six keys to success for maximizing business intelligence while maintaining enterprise scale and quality.

Speakers:
Ken Elliott, Vice President, Data & Analytics, WM

Location: Lone Star A

As the media landscape expands for consumers, the data landscape expands for marketers, making it hard to know which campaigns are hitting the mark—and which may be way off target. But, as with most marketing challenges, measuring channel effectiveness and determining attribution becomes much more manageable with the right data. Join Nielsen’s Molly Poppie, SVP of Product Strategy & Research, as she breaks down how to create value via digital data and infrastructure transformations.  She will share how these efforts lead to new value propositions and insights including brand recession analysis, optimization opportunities and cross-platform brand analytics to boost campaign performance.

Speakers:
Molly Poppie, VP, Product Strategy & Research, Nielsen

Learn how Domo’s end-to-end platform helps users in any business take action that drives impact, fast. Get more from your data by integrating all your existing systems – augmenting them with new apps, tools, and data sources. In this demo you’ll learn: How to cleanse and prepare data in minutes About distributing self-service analytics in and outside your business How to use Domo’s intuitive UI to go from insights to impact

Speakers:
Ryan Bates, Manager, Solutions Consulting, Domo

In today’s fragmented media landscape, change is the only constant. How do you leverage the right data to stay ahead? Join Neustar, a TransUnion company, to find out how brands can utilize the right data to institute best practices for marketing, while navigating challenges around data deprecation, consumer privacy, and macroeconomic factors like inflation.

Speakers:
Kyle Mohan, Director, Media & Ad Tech Partnerships, Neustar, A TransUnion Company

An explosion of data and solutions has made it challenging to assemble insights and consider multiple factors when making marketing decisions. Aligning internal and external parties on a shared view of metrics is also much harder, with walled gardens and mono-media analyses.  The need for speed must be addressed by providing marketers with a centralized, comprehensive understanding of media performance – whether enabled in a third party solution or the marketer’s own platform.

Speakers:
Tina Wilson, EVP, Marketing Analytics, Nielsen

Trying to solve complex challenges? Teradata ClearScape Analytics – the most powerful, open, and connected Cloud Analytics powers ML/AI applications in every industry. Get an overview of ClearScape Analytics which includes a robust suite of in-database functions, AI/ML partner integrations, and ModelOps automated deployment capabilities. You will also see how ClearScape Analytics can unlock huge value by solving the three main challenges organizations face when deploying analytics: the data challenge, the scale challenge, and the deployment challenge.

Speakers:
Robin Jessani, Director of Technical Product Marketing, Teradata

Location: Lone Star B

Not only is Everyday AI a change in the way we think about AI but it is also a change in the way companies need to be structured, run, communicated with, and incentivized. Many companies are looking at deploying similar strategies to benefit from the shift in the way AI is being developed and implemented.

You’ll learn:
• How to enable your organization to achieve Everyday AI
• How this new approach makes data and AI accessible to different teams, technical and non-technical, to make data-driven decisions
• The keys to success in implementing this new strategy across multiple organizations

Speakers:
Conor Jensen, VP of Strategy, Dataiku

Location: Lone Star A

Applied data science teams are driving revenue and supporting innovation through a recession. Using rapid experimentation, collaboration and productivity, strategic data scientists are identifying insights that drive value. Despite a potential recession and dynamic changes in the AI/ML industry, it’s possible to be a revenue-generator for your organization, not a cost center. Learn through examples of successful data science teams and gain tips to accelerate data-driven results.

Speakers:
Edward Kwartler, Field CTO, DataRobot

Location: Lone Star C

Master Data Management can feel like a moving target ­­­– but it doesn’t have to. Join two MDM experts with 20+ years’ experience in Master Data transformations for a discussion on the people, processes, and technology critical to a successful, sustainable, and scalable program built for today’s business environment. Walk away with the foundation you need to build or optimize your MDM program.

Speakers:
Gurpinder Dhillon, Vice President – Master Data Business, Dun & Bradstreet

Location: Lone Star F

What’s causing costly customer churn? Consumers are dissatisfied with brands failing to recognize who they are and understand their needs, and are quick to move on in today’s economy. Modeling alone is not enough. Successfully retaining customers and building lasting relationships is directly dependent on your brand’s ability to solve for incomplete identities and attribution. Learn how marketers are closing the identity gap by enriching their first-party data with solutions that enable real-time execution.

Speakers:
Pavan Korada, SVP Data Science & Analytics, Zeta

AI is a critical capability for Insights-Driven Businesses (IDB). However, many companies struggle to successfully get past the AI pilot stage, and often pursue pilots the organization isn’t ready to adopt. During this session, you will learn from your peers how they are approaching early-stage AI projects. Below are the topics we’ll explore during our conversation. ­

• Evaluating topics for feasibility and organization fit
• Working with data limitations
• Best practices for getting an AI win

Speakers:
Aldila Yunus, Researcher, Forrester
Aaron Katz, VP, Research Director, Forrester

This session focuses on the trends, best practices, and architectures in MDM, data quality, and data management. You will learn how your peers support key data and analytics strategies using MDM and Data quality for on-premises and in the cloud. The topics we will cover include:

• Trends in MDM, data quality and data management
• MDM and data quality best practices
• New and emerging use cases

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester
Jayesh Chaurasia, Analyst, Forrester

During this session, you will learn from your peers how they are approaching customer segmentation. Below are the topics we’ll explore during our conversation. ​­

• Acquiring the right data
• Tearing down segmentation silos
• Activation and measurement

Speakers:
Zeid Khater, Analyst, Forrester